MILO launches TikTok series to inspire young Malaysians to ‘Dare to Create’

Kuala Lumpur, Malaysia – MILO, in collaboration with MBCS, launch a new campaign aimed at inspiring young Malaysians to pursue their goals and push their boundaries.

The “Energy to Dare to Create” campaign, developed for the MILO Mixes range, seeks to extend the brand’s association with physical energy to include mental strength. Drawing from insights into the Gen-Z demographic, the campaign focuses on empowering young adults to chase their dreams and overcome challenges.

Rudy La Faber, creative director at MBCS, said, “Young adults sometimes feel there are too many barriers in today’s world, that make their dreams seem unattainable. Leaning into this insight, we looked to bridge the physical energy that MILO is known for, with the mental energy that’s required to actualise your dreams. With our friends of MILO, we’re excited to have launched this new TikTok rom-com drama to bring this promise to life.”

At the centre of the campaign is Rally Hati Esya, an exclusive-to-TikTok romantic comedy series that combines themes of heartbreak, healing, and self-discovery — all set against the backdrop of pickleball. Directed by Nadhir Nasar and starring Erysha Emyra, both of whom are MILO brand friends, the 20-episode series aims to highlight the courage and creativity of Malaysia’s youth.

Ng Su Yen, business executive officer of MILO Malaysia, said, “We’re proud to empower young Malaysians to push beyond their boundaries, because possibilities are endless. Whether it’s stepping into a new role, discovering a passion, or chasing after their wildest, rawest dreams, we want them to know that MILO is right there with them. Giving them the strength and energy to keep going.”

Rudy added, “Rally Hati Esya is redefining long-form storytelling. MILO has always been synonymous with energy, and this series shows how that same energy goes beyond physical performance to fuel the life that your heart truly dreams of. With Malaysia’s craze of pickleball as the backdrop, we get to see Nadhir debut his dream role as director, and Erysha embrace a bold new side of her craft. Both embodying the ‘dare to create’ storyline firsthand. The heart of the story is really that stepping out of your comfort zone is OK, and that courage and creativity do go hand-in-hand.”

Through this initiative, MILO aims to reinforce its role not only as a nourishing drink but also as a cultural icon that encourages Malaysians to take charge of their personal journeys.