Manila, Philippines — TikTok has entered into a partnership with the Securities and Exchange Commission (SEC) Philippines to promote financial literacy and raise public awareness of investment scams, under the platform’s #ThinkTwice digital literacy campaign.
A recent survey reveals that more than 75% of Filipino adults reported encountering at least one scam in the past year. Authorities have noted that such activities often increase during the holiday season.
The partnership was formalised through the signing of a Memorandum of Understanding, during which both organisations said they aim to equip Filipinos with the skills and tools needed to navigate the digital environment more safely.
As part of the agreement, TikTok and the SEC will co-produce a series of educational videos under the #ThinkTwice campaign. The content will focus on common financial and investment scams, methods for verifying information sources, and practical steps users can take to avoid fraudulent schemes.
@tiktokphilippines #ThinkTwice and avoid falling for investment scams, especially this holiday season! 🚨 #DigitalLiteracy #OnlineSafety @sec_philippines ♬ original sound – TikTok Philippines
“TikTok has always prioritized the safety of its community, investing in technology, human moderation, and educational initiatives to get ahead of emerging threats. While the fight against scams is a multi-sectoral one, we’re confident our partnership with the SEC is an important step in empowering Filipinos to navigate the digital world safely,” said Yves Gonzalez, head of Public Policy for the Philippines at TikTok.
The first video in the series will address Ponzi schemes, which promise guaranteed returns funded by new investors. The video aims to explain how such schemes operate, highlight commonly used language by scammers, and provide viewers with ways to protect themselves. The videos will be distributed via TikTok’s social channels and #ThinkTwice Resource Hub, as well as the SEC’s official social media platforms.
The initiative follows TikTok’s previous collaborations on digital literacy and online safety, including efforts with the Commission on Elections to prevent misinformation and the Department of Migrant Workers to raise awareness about recruitment scams.
“The SEC is continuously finding ways to reach more people and spread our message of financial literacy to ensure that every Filipino has the knowledge and tools to make smart and informed investment decisions,” said SEC Commissioner Rogelio Quevedo.
“Through our partnership with TikTok, we are able to spread our message to more Filipinos and provide clear and practical guidance on how they can protect their hard-earned money, especially during the holiday season,” he added.
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids-1.jpg)