New Delhi, India – As a part of the Candy Day and Diwali Festive season or Festival of Lights, hard-boiled candy brand Pulse has launched its annual property, ‘Candy Day, The Pulse Way’, with a one-of-a-kind digital activation called ‘#PulseTongueTwisterChallenge’.
The campaign aims to bring people together on an active social media community and challenge their speed and fluency through the Pulse Tongue Twister.
Created in collaboration with creative and performance digital agency FoxyMoron and creative and CRM agency Wunderman Thompson, the twister challenge had been spearheaded by social media personalities, namely, Sanket Bhosle, Sugandha Bhosle, and Varun Sharma attempting the challenge.
Arvind Kumar, DS Confectionery Products’ general manager of marketing, shared that through the Pulse Tongue Twister Challenge, they aimed to bring in an added element of cheer and fun to the festive celebration.
“The initiative is an opportunity to engage with our vibrant online community and celebrate the spirit of festivity with dual enthusiasm,” said Kumar.
To participate, interested participants must make a reel accomplishing the tongue twister, and upload their attempt on Instagram with the hashtag #PulseTongueTwisterChallenge, tagging @passpass_pulse.
The challenge had started from 1 November until 4 November 2021. The winners will enjoy an array of prizes such as a laptop, iPhone XR, and bluetooth portable speaker, among others.
Prachi Bali, FoxyMoron’s national head client partnerships and business head for North, commented, “This campaign does the most important thing that any festive campaign should do, which brings people together over shared laughs and it’s wonderful to see the teams achieve that while keeping audiences engaged.”
The ‘#PulseTongueTwisterChallenge’ is now live across Pulses’ Facebook, Instagram, and Twitter.
