Technology ANZ

JB Hi-Fi deploys Broadsign platform to scale in-store retail media network across Australia

by Teddy Cambosa

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April 28, 2026

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Sydney, Australia – Broadsign has partnered with Australian consumer electronics retailer JB Hi‑Fi to support the expansion of the retailer’s in-store retail media network across Australia.

The partnership will see JB Hi-Fi deploy the Broadsign Platform to manage its digital signage network, which spans more than 200 stores nationwide. According to the companies, the platform will help streamline operations and allow the retailer to plan, execute, optimise, and measure in-store media and advertising campaigns across locations from a central hub.

The technology provides real-time availability, ad serving capabilities, and campaign reporting features, which are intended to support the delivery and measurement of in-store advertising opportunities within the retailer’s network. The platform also offers an open API that allows JB Hi-Fi to integrate the system with its existing retail systems and technology partners while maintaining control over its network.

Gary Siewert, Director of Marketing and E-commerce at JB Hi-Fi, said the move comes as advertisers show growing interest in retail media channels.

“We’re seeing strong interest in retail media from advertisers and brands who want to reach local audiences where purchase intent is high. We already had the screens to deliver in-store, and now with Broadsign, we have access to the same advertising toolset that major media owners use, and the ability to scale,” he explained.

Gary added, “Broadsign’s open API has also proved more valuable, allowing us to select the partners we want to work with as we build our omnichannel RMN, such as Retail Media Works and Criteo.”

Ben Allman, Regional VP of Platform Sales at Broadsign, said the partnership highlights the growing role of retail media within the advertising ecosystem.

“As Australia’s leading consumer electronics retailer, JB Hi-Fi is home to some of the world’s biggest brands. By partnering with best-in-class solutions such as Broadsign, JB Hi-Fi are not only maximising the potential of their retail media network, they’re setting the strongest possible foundation for themselves in an increasingly competitive space,” he said.