The Hallway tapped by NOVA Entertainment for brand strategy, creative remit

Australia – The Hallway, an Australian-based independent advertising agency, has announced that it has been appointed by NOVA Entertainment to work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.

The latest appointment adds to The Hallway’s portfolio of collaborative work that includes Google, Suncorp, ANZ, and Streamotion, amongst others.

On  working with NOVA entertainment, Jules Hall, CEO of The Hallway, said, “We’re really excited to be working with the team at NOVA Entertainment. It’s always a huge privilege to be entrusted with brands that are not only iconic in the Australian market but also genuinely future-facing, especially when they are led by such an impressive team of humans.”

Adam Johnson, chief growth officer of NOVA Entertainment, also commented, “We were looking for a partner to really get ‘under the hood’ of our two biggest brands, to give them a distinct position in-market and ensure they continue to thrive at the heart of our all-of-audio strategy.”

Johnson added, “The Hallway is well known to us here at NOVA Entertainment and we’ve been impressed by the successful brand platforms they have delivered for BINGE and Flash. Work is well underway on our flagship Nova and Smooth FM brands and it’s proving to be a very effective partnership. I’m excited about what we will achieve together.”