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Tag: brand strategy

Anak remit brand strategy x Singapore’s National Space Agency
Anak wins remit to develop brand strategy for Singapore’s National Space Agency
Posted on February 2, 2026
by Sharona Nicole Semilla
Singapore – Global brand practice Anak has been appointed to develop the brand strategy and launch campaign for the soon-to-be-established National Space Agency of Singapore (NSAS), following a competitive public tender in 2025.  The appointment was announced at the inaugural Singapore Space Summit...
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ONE GAC Strategy PH 2026
GAC International Philippines strengthens direct local operations under ONE GAC strategy
Posted on January 27, 2026
by Lyene Marie Darang
Manila, Philippines – GAC International Philippines, Inc. has announced plans to further strengthen its direct local operations in the Philippine market, as part of efforts to advance GAC Group’s ONE GAC strategy in the country. The Philippines has been identified as a growing market for GAC Group in...
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Shoof International names Tonic Communications as ANZ PR, brand partner
Shoof International names Tonic Communications as ANZ PR, brand partner
Posted on July 30, 2025
by Teddy Cambosa
Animal care solutions provider Shoof International has appointed Tonic Communications to lead its public relations, social media, and brand communications across Australia and New Zealand.
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Klook appoints The Secret Little Agency as creative partner for global brand work
Klook appoints The Secret Little Agency as creative partner for global brand work
Posted on September 10, 2024
by Teddy Cambosa
The Secret Little Agency’s remit includes the development of a global brand strategy for marketing and communications, conceptualisation of global brand platforms and campaigns, as well as mapping opportunities for future experience pillars. 
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Manulife unveils new global brand strategy with new tagline ‘Where will better take you’
Manulife unveils new global brand strategy with new tagline ‘Where will better take you’
Posted on June 27, 2024
by Teddy Cambosa
Manulife’s new brand strategy alongside the new tagline focuses on its key pillars of offering, including Health, Life, Investment Management, Retirement Planning—MPF, and Retirement Planning—Saving.
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Houston
Houston announces two major appointments for its leadership team
Posted on June 21, 2024
by MARKETECH APAC
Houston, a brand strategy and design firm, has bolstered its leadership team with the promotion of Gretel Maltabarow to managing director and Stacey Saunders to general manager, the appointments will take effect immediately. They will be directly reporting directly to Stu O’Brien, CEO & Founder of H...
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Bush Heritage AU Featured Img
FutureBrand Australia furthers wildlife conservation advocacy via new brand strategy, identity for Bush Heritage Australia
Posted on April 5, 2023
by Teddy Cambosa
Coming off of the organisation’s 30th year celebration, CEO Heather Campbell said that they are committed to deepen and double their impact by 2030.
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Brand consultancy Houston makes two senior appointments to strengthen strategy offering
Brand consultancy Houston makes two senior appointments to strengthen strategy offering
Posted on March 2, 2023
by Teddy Cambosa
In their new roles at Houston, Daye Moffitt and Cara Meade will pioneer a new era in the business’ go-to-market strategic execution.
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Untitled design (11)
The Hallway tapped by NOVA Entertainment for brand strategy, creative remit
Posted on November 9, 2022
by MARKETECH APAC
The Hallway will work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.
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Ogilvy Consulting China Selected as Brand Strategy Consulting Partner by Mengtai Group copy
Ogilvy China tapped to handle brand strategy of Mengtai Group’s whiskey distillery
Posted on December 10, 2021
by MARKETECH APAC
Ogilvy Consulting will help Mengtai Whiskey Distillery to plan and launch a new Chinese whiskey brand.
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