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Marketing Featured ANZ

Independent creative agency The Core Agency bags Quest Apartment Hotels’ account

Sydney, Australia – Following a competitive pitch across multiple agencies, local independent creative agency The Core Agency has won the business account of Quest Apartment Hotels, spanning brand strategy and creative development, covering identity design, advertising and digital.

Quest Apartment Hotels is a global apartment hotel brand run by local business owners, and since 1998, Quest has opened four to 10 new properties every year in Australia alone, to become the largest serviced apartment operator in Australasia. 

Quest’s business continues to grow rapidly, with four hotels currently announced as under construction in Australia. The group is also expanding overseas with plans for five new Quest Apartment Hotels to be opened by 2025 in Europe.

Christian Finucane, founder and creative partner at The Core Agency, said, “Quest Apartment Hotels represent a fantastic choice for travellers who want more than just a room with a bed in it. During the pitch we visited their properties and instantly realized they had a wonderful product. We’re excited to now partner with the Quest team and help tell their story.”

Meanwhile, Jeff Baars, chief marketing and digital officer at Quest Apartment Hotels, commented, “We’re thrilled to be working with The Core Agency to help bring our passion for the local soul, and commitment to a truly effortless guest experience to center stage.”

The Core Agency’s clients include IGA Supermarkets, PwC, Just Better Care, EasyFlowers, Doctors on Demand and Evergreen Garden Care.

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Marketing Featured APAC

AU-based digital transformation firm TMX appoints Now We Collide to amp up brand strategy

Australia – APAC digital transformation and supply chain consultancy, TMX, has appointed the independent creative agency Now We Collide, to manage its brand strategy, as the firm expands rapidly across the region.

TMX offers end-to-end digital and supply chain solutions, and works with major consumer brands including UNIQLO, Australia Post, BMW, L’Oreal, and Kmart, as well as Asahi, and Coles.

Through the partnership, Now We Collide has developed a universal visual identity campaign that translates across multiple languages and markets to support TMX’s growth, encompassing digital and social media strategy, as well as a full suite of creative for both organic and paid media.

The new integrated brand campaign is driven by high-end 3D animation and its aesthetic has been made dynamic, fast-paced, visually informative, and warm to echo TMX’s brand purpose – ‘Invent Tomorrow’.

Travis Erridge, TMX’s CEO, said that the new brand strategy firmly establishes the company’s credentials.

“Navigating through the nuances of each APAC market is no small feat however Now We Collide were experts in providing consistency of message. We’re looking forward to continuing our partnership with Now We Collide as we continue our growth across key markets,” said Erridge. 

Now We Collide’s managing partner and CEO, Keir Maher, said that it is a privilege to support a successful Aussie business that’s making such big waves on the international stage. 

“The visual identity, language, and style guide of the campaign is very unique in the category and goes to the heart of TMX as an innovator. We’re proud of this campaign that translates TMX’s unique story onto a global platform and best of all, we’re already seeing the strategy provide positive business outcomes for the team at TMX,” said Maher.