TEC’s new campaign reminds “irreplaceable” benefits of an office

Hong Kong – Amid the normalized work-from-home setting among businesses and employees during the pandemic, APAC workspace provider The Executive Centre (TEC) has released a campaign reminding people of the perks that workers can enjoy only within a company-managed office. 

The almost four-minute video centers around the message “good to leave, even better to come back,” with it running a number of scenes, comparing how different activities are done between a remote set-up and an office, emphasizing how the latter have ready assistance – whether through a colleague or a provided technology – to carry out work tasks.

The fictional ad features four characters in their first day back to work. The ad shone on the irreplaceable benefits such as proper coffee, better and clearer collaboration with colleagues, IT services, comfortable ergonomic furniture, and admin support.

TEC Founder and CEO Paul Salnikow shared the company had been inspired to explore how the typical workday has changed after most have been subject to a prolonged work from home setup.

“The pandemic has accelerated the shift to flexible workspaces. We are certain that the office, rather than becoming obsolete, will become an increasingly valuable asset, facilitating collaboration, and driving business growth,” he said.

TEC is headquartered in Hong Kong, offering solutions such as private and shared workspaces, business concierge services, and meeting and conference facilities. Its operations span China, Southeast Asia, North Asia, and India as well as Sri Lanka, the Middle East, and Australia.