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Tag: Pandemic

InMobi-SEA-mobile-ads-report
SEA advertisers doubling down on mobile gaming ads since pandemic: report
Posted on September 27, 2022
by Kathleen Murata
The report also indicates differences in success parameters between respondents at varying stages of adoption of gaming advertising.
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Lalamove-HK-Support-SMEs
Lalamove HK offers exclusive promotion opportunities to SMEs amidst pandemic surge
Posted on February 25, 2022
by Kathleen Murata
The campaign aims to support more than 150 SMEs by providing them with exclusive promotion opportunities during this pandemic.
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What’s NEXT: How the ride-hailing industry shifted gears to meet market demand
What’s NEXT: How the ride-hailing industry shifted gears to meet market demand
Posted on February 15, 2022
by MARKETECH APAC
Ride-hailing was on a booming status even pre-pandemic, and come the health crisis, its value even surged, with a window to bring new offerings opening up in the market.
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Google-Singapore-Year-In-Search-2021
From Tokyo 2020 to ‘Shang-Chi’, here are the top Google searches among Singaporeans
Posted on December 9, 2021
by Teddy Cambosa
The Google searches among users in Singapore range from prevention of COVID-19, events like the Olympics, and entertainment media.
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How to get vax cert, make face mask: Here are Aussies’ top Google searches for 2021
How to get vax cert, make face mask: Here are Aussies’ top Google searches for 2021
Posted on December 8, 2021
by MARKETECH APAC
With the year 2021 in review, Aussies' top Google searches were a mix of both expected and surprising trends.
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LinkedIn_Find The Balance_The Glitch
LinkedIn launches sequel to campaign that bares workers’ struggle of finding ‘balance’ this pandemic
Posted on November 16, 2021
by MARKETECH APAC
The maturity of the WFH set-up has professionals realizing the downside of the structure. The new India-focused campaign aims for workers to be open and find support in a rich and honest conversation.
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APAC roundtable gathers region’s marketing leaders to discuss current state of consumer acquisition & retention amid pandemic
APAC roundtable gathers region’s marketing leaders, discuss current state of consumer acquisition & retention amid pandemic
Posted on October 22, 2021
by MARKETECH APAC
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.
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Half of Filipino parents cite 'freelance' as top choice of work amid the pandemic 
Half of Filipino parents cite 'freelance' as top choice of work amid the pandemic 
Posted on October 8, 2021
by MARKETECH APAC
Filipino parents are becoming more flexible in finding a source of income in this economically-stricken times.
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Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic_LES MILLS
Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic
Posted on September 8, 2021
by MARKETECH APAC
A global report by fitness brand Les Mills revealed that even after restrictions are lifted, home workouts will continue to be a staple in fitness fans' routines.
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DOOH post-pandemic
Beyond mobile: The other screen to turn consumers' heads post-pandemic
Posted on July 6, 2021
by MARKETECH APAC
As screen-fatigued audiences start spending more time outside, they would still look for ways to get entertained by brands, thus, the 'rebirth' of this ad platform.
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