Singapore – Location technology platform Foursquare has appointed a new regional head for its Southeast Asia and Hong Kong operations, former head of sales of martech Playground XYZ Tim Castle.
His new role will revolve around working closely with brands, agencies, and advertisers in this region to further the expansion of Foursquare across Southeast Asia, following the company’s recent rebranding stage, and various strategic acquisitions for the past two years, the companies namely Placed and Factual.
Prior to his new role, Castle spanned multiple roles among regional hubs, including in the UK and Australia, where he led new business initiatives at GroupM, AOL, which is now Verizon Media, and most recently at Playground XYZ, where he was responsible for expanding the business’s mobile rich media and measurement solution into new markets across Asia.
“Location services are critical to any enterprise’s technology stack. Foursquare has continued to push the boundaries of what’s possible with location technology with their full range of capabilities to help businesses scale, and create better customer experiences and business outcomes,” Castle said, commenting on his recent appointment.
Castle will report directly to Aditi Kohli, managing director of Foursquare Asia-Pacific.
“Tim’s appointment marks an exciting new step for Foursquare in the region. As we continue to gain momentum with our innovative enterprise products and proprietary location technology and data, we will deeply benefit from Tim’s years of expertise in driving new business growth across multiple markets,” Kohli stated.
