Tag: Playground XYZ
The report notes that on average, it takes 1.4 seconds of consumer attention to drive a 10% lift in brand awareness at the top of the engagement funnel. For mid-funnel results, however, a longer attention threshold is required: 1.6 seconds for consideration and 3.9 seconds for prompted recall. The level...
Through this merge, the entirety of Playground xyz’s media arm of the APAC market will now be fully integrated into GumGum’s fleet of ad solutions.
Both non-skippable and skippable ad formats consistently demonstrated ideal performance, exceeding benchmarks 97% and 95% of the time, respectively.
Through this new solution, Playground xyz ‘Attention Intelligence Solution’ (AIP) reviewed YouTube Impressions for Attention Time, AIP’s metric which evaluates ads for the length of time in seconds an ad is actually looked at.
Australia – Attention measurement and optimisation platform Playground xyz has announced a partnership with global adtech PubMatic. Said partnership aims to allow advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s attention intelligence platform...
Next stages of the partnership will look to test how Playground’s attention solutions can be applied to other advertising approaches and channels, including contextual targeting and YouTube video ads.
Tim Castle enters Foursquare with various background in media companies like Verizon Media and GroupM.
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