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Marketing Featured Southeast Asia

Nissan PH elevates Juan Manuel Hoyos as new president

Manila, Philippines – Automobile manufacturer Nissan in the Philippines has appointed Juan Manuel Hoyos, former general manager of global brand and engagement at Nissan, to be its new president during the handover ceremony held last 11 May 2022 at Okada Manila.

In his new role as president, Hoyos will be responsible for steering the company’s direction to drive product innovation and business improvements. During the event, he shared his plans to strengthen the Nissan brand in the country to improve its competitiveness and to continue to provide excellent aftersales service to its customers.

Hoyos joined Nissan in 2017 as marketing director for the Latin America region, where he later took on the role of general manager of global engagement brand, based in Nissan’s global headquarters in Yokohama. Before Nissan, Hoyos has also held various management positions at Renault and General Motors.

The event also celebrated the achievements of the outgoing president, Atsushi Najima, as he begins his new role as the chief financial officer at Nissan India.

Recounting his achievements and challenges during his term, Najima commented that he is excited for Nissan in the Philippines as it charts a new chapter with Hoyos at the helm, as his vast experience in the automotive industry will help him sustain the growth that they have established in the last three years, as the country steadily recovers from the COVID-19 pandemic

“It is a bittersweet moment for me as I move to my new assignment. My family and I will definitely miss the warmth and hospitality of our colleagues and partners. At the same time, I am proud of the company Nissan Philippines has become through the hard work, passion, and perseverance of its people,” said Najima.

Meanwhile, Hoyos noted that they will continue to focus on their highly dedicated people, excellent products and service, and exceptional customer experience so they can sustain the company’s growth trajectory through this management transition. 

“I look forward to further growing the Nissan brand in the Philippines, building upon the solid foundation of trust it has laid over the years,” he said.

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Marketing Featured APAC

Nissan elevates Lavanya Wadgaonkar as VP of global communications

Yokohama, Japan — Automobile manufacturer Nissan Motor has announced a senior management change in its communications division as it appoints Lavanya Wadgaonkar, current divisional manager in charge of global communications, to now become the vice president of global communications, effective as of April 01, 2022.

Wadgaonkar holds an extensive understanding of the industry with over 27 years of international experience in strategic communications, public affairs, brand management, marketing and sustainability. Prior to joining Nissan in 2012, Wadgaonkar worked at a printing company, Lexmark, petrochemical conglomerate, Reliance and diversified power management company, Eaton in various leadership roles in communications and marketing.

Wadgaonkar previously spearheaded and developed the communications and external and government affairs functions for Nissan Asia and Oceania. Now in the new role, she is tasked with the responsibility to lead all of Nissan’s communications including building the company’s reputation globally, engaging the internal and external audiences and driving sustainability communications.

Wadgaonkar will continue to report to Sadayuki Hamaguchi, corporate vice president for Nissan Global Communications.

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Marketing Featured APAC

Nissan announces new ASEAN senior management changes

Bangkok, Thailand – Japanese automaker Nissan has announced three new changes in the senior management of the company’s presence in the ASEAN region, a part of their midterm plan streamlining operation, financial stability and profitability.

Isao Sekiguchi (left of banner picture) has been appointed as regional vice president for marketing and sales in ASEAN, where he will report to Yukio Ito, corporate vice president for marketing and sales in Japan-ASEAN and is effective starting December 1, 2020.

Prior to his position, he worked for Japanese trading house Sumitomo Corporation, and is responsible for managing automotive companies based in US, Germany, and Slovakia. He later joined Nissan in 2014 as managing director for Nissan North Africa and Egypt, and later on as president director for Nissan Motor Indonesia.

Yutaka Sanada (center of banner picture) is promoted as Nissan’s corporate vice president for corporate strategy and special projects, and will report to Hideaki Watanabe, senior vice president for corporate strategy, new mobility, corporate governance, corporate management, board of directors office. Sanada joined Nissan in 1999 and has held various positions concerning logistics, sales and marketing, production and supply chain management. More recently, he was Nissan’s regional senior vice president and head of Asia & Oceania (A&O) operations.

“Sanada has been instrumental in strengthening the Asia & Oceania region and in driving a focused strategy. He has created a strong, customer-focused organization that makes us well-positioned to tap into new opportunities. In his new role, Sanada’s deep understanding of the business will further support the execution of the Nissan NEXT transformation plan,” said Ashwani Gupta, chief operating officer at Nissan.

Former corporate vice president for Nissan Japan business Yukio Ito (right of banner picture) has been promoted as Nissan corporate vice president marketing and sales for the Japan-ASEAN region, and will report to Asako Hoshino, executive vice president for brand champion, global marketing and sales, global customer experience, MC chairperson for Nissan Japan-ASEAN.

Sanada and Ito’s appointments are effective by January 1, 2021.

The senior management shuffle is part of Nissan NEXT, the company’s corporate revamp, including new car models and market realignment to four key regions: Japan-ASEAN, China, Americas and AMIEO (Africa, Middle East, India, Europe & Oceania).

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Marketing Featured Southeast Asia

Nissan PH taps local actor Matteo Guidicelli as brand’s new ambassador

Manila, Philippines – The Japanese automaker Nissan in the Philippines welcomes local celebrity Matteo Guidicelli as the brand’s new ambassador, formally introduced during the company’s annual Dealer of the Year Awards on November 6.

A local actor-singer and multisport athlete, Guidicelli expressed high hopes for the new partnership, which also coincided with the company’s recently launched brand campaign “Dare the Impossible.”

Matteo Guidicelli and Nissan Philippines President/Managing Director Atsushi Najima
Matteo Guidicelli (left) recently met with Nissan in the Philippines President and Managing Director Atsushi Najima during a recent company event.

“The Dare the Impossible campaign is a brilliant way to further ignite the passion and innovation behind Nissan. In combination with the brand’s new look, this attitude is something I can totally relate [to and] live by. I am looking forward to the full experience from the vehicle line-up, including the Nissan Terra, Navarra, Patrol, the 370Z, the fully electric Nissan LEAF, and beyond,” says Matteo Guidicelli.

Meanwhile, Atsushi Najima, president and managing director for Nissan in the Philippines commented, “With Matteo, we are further igniting the Nissan brand in the Philippines. He is an inspiration and fully aligned to how we manage marketing, sales, consumer touch points, dealer network, after sales and communications. We are proud to have Matteo with us, as Nissan boldly shapes an innovative and human-centric future in the country and in the region.”

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Main Feature Marketing Southeast Asia

Nissan pivots brand positioning, inspires people to “dare the impossible, until it’s not”

Bangkok, Thailand – The Asia and Oceania legs of international vehicle brand Nissan unveils a new brand campaign, which it claims to be bolder than its previous ones, carrying the central tagline “Dare the impossible, until it’s not.” 

The fresh campaign is initially launched in four key markets of Thailand, Indonesia, The Philippines, and Australia. It leads a digital-first approach, and for the first installment, a brand-led video has been recently released in the region, whereas for the new brand website, it premiered on September 14 in the first batch of countries except Indonesia. 

In a press statement by the company, Vice President for Marketing in the region Nirmal Nair is quoted to have said, “We warn those who want traditional approaches to please not watch our new Nissan brand campaign or they will be disappointed.”

The video, which was released on YouTube, features three individuals, each shown to endeavor in an activity such as playing badminton and operating a drone, and are depicted pushing themselves beyond their comfort zone. 

The website on the other hand, now bears the main tagline on its landing page, with a sub-description, “Nissan is driven by the belief that we can all achieve the extraordinary by daring to reach for goals that seem impossible. We refuse to settle, we move beyond.” The video is also now embedded in the home page.

Nair said, “Do not expect the Nissan you think you know. Today we have a new attitude, new look, new swag, new services, [and] new cars.”

He added, “Brands need to be genuine to themselves. That’s why Nissan has taken this bold step. Daring to be different is in Nissan’s DNA. Our rich history of invention and ‘world-firsts’ defines our innovative present and now, our promise of a bold future. This campaign is aligned to this direction.”

The strategy of the campaign is multi-platform and will involve a wide use of a newly implemented tech stack to do precision marketing among a freshly defined brand audience. The company said that its aim is to excite prospects and drive them to the newly structured website, where they can explore the real Nissan and its heritage of innovations and pioneering technology. 

“Building a thriving brand is our top priority, backed by our strategy to be the innovative challenger, [and] supported by electrifying one in four vehicles in Asia and Oceania under our mid-term plan,” said  Nair.