Singapore – Tay Guan Hin, most recently the creative chairman at BBDO Singapore and of the BBDO Asia Creative Council, has left the agency as he joined The One Club in the newly created position of APAC Regional Director for awards, programs, and partnerships.
In his new role, he will be responsible for elevating all of the club’s awards, programming, partnerships, and membership in the region, primarily focusing on growing the ONE Asia Creative Awards and supporting a thriving regional creative community.
Moreover, he will also enhance the organisation’s visibility by establishing strategic partnerships with agencies, brands, production companies, creative associations, schools, and media in APAC, and developing regional events and educational programs.
In addition to founding TGH Collective, a successful independent creative boutique agency, his experience includes serving in regional and global agencies such as Wunderman Thompson, Grey, Leo Burnett, and Saatchi & Saatchi for blue chip clients like Visa, Unilever, Audi, HSBC, Nestle, Shell, Abbott Nutrition, and Johnson & Johnson.
Speaking on his new role, Guan Hin said, “Having spent years in global network agencies, I’ve seen firsthand the incredible talent we have across the Asia-Pacific region. I look forward to bringing our creative community even closer, building on the strong foundation we’ve established, and exploring new ways to inspire, connect, and innovate together through meaningful partnerships and programs.”
Meanwhile, Kevin Swanepoel, CEO, The One Club, commented, “The appointment of Guan is pivotal in expanding our presence and support in APAC. We’ve had a strong relationship with him for many years: he’s a board member, served on our awards juries, hosted Portfolio Night in Singapore, and was featured in our popular ‘A Creative Perspective’ video series. Guan is a recognised creative leader in the region who is ideally suited for this opportunity, and we’re excited to have him on the team.”
