Tag: Marketech Apac

Singapore – As we step into the promising realm of 2024, the marketing landscape in Southeast Asia is undergoing a profound transformation, driven by evolving consumer behaviours, technological advancements, and dynamic market trends. In this era of unprecedented connectivity and digitalisation, businesses are challenged to adapt swiftly to stay relevant and competitive. The region, known for its diverse cultures, rapidly growing economies, and technological adoption, is poised to witness groundbreaking shifts in marketing strategies. 

From embracing digital advancements to fostering sustainability and social responsibility, brands that proactively respond to the changing needs and expectations of consumers will be well-positioned for success in this dynamic region. The journey ahead promises challenges, but for those ready to seize the opportunities, the marketing landscape in Southeast Asia in 2024 holds immense potential for growth and impact.

To provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC’s upcoming “What’s NEXT 2024” conferences has officially announced added details regarding its initial roster of speakers, as well as opportunities for both sponsors and attendees.

Its first conference for the year will be held in Singapore on March 7, 2024 at the Furama City Centre. Attendees of the What’s NEXT 2024: Marketing in Singapore one-day conference will be able to learn more about discussions and insights from these marketing leaders on topics revolving around AI, digital advertising, customer engagement, e-commerce, and customer experience. The initial lineup of speakers includes:

  • Jaslyin Qiyu, SVP, Head of Client Marketing and Digital Capabilities at Citi Singapore
  • Ronnie Brown, Chief Marketing & Distribution Officer at DirectAsia Singapore
  • Sulin Lau, Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B at Grab
  • Jenny Tang, Head, Digital Marketing at Singapore Management University
  • Sophia Ong, Group Communications and Corporate Marketing at Singapore Post

Meanwhile, the next leg of the conference, What’s NEXT 2024: Marketing in the Philippines, will be held from March 19 to 20 at the Crowne Plaza Manila Galleria. Aside from the topics that will be covered in the Singapore conference, attendees for this two-day conference in the Philippines will also be learning insights regarding consumer insights, branding, and influencer marketing. The initial lineup of speakers includes:

  • Katrina Gonzalez, Global Marketing Director at Coins.ph
  • Benjamin Quiroga-Rivera, managing director, APAC at Emma Sleep
  • Greg Anonas, Marketing Director at Emperador Distillers, Inc.
  • Denice Sy, Chief Sales & Marketing Officer at Ever Bilena Cosmetics Inc.
  • Rochelle Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance
  • Raymund Villanueva, Chief Marketing Officer at GoTyme Bank

This follows the successful hosting of the What’s Next 2023: Marketing in Malaysia hybrid conference in the Philippines on December 5, 2023 at the Sheraton Imperial Kuala Lumpur. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Malaysian and international brands and agencies.

To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.

For sponsorship opportunities, please contact Joven Barceñas at [email protected]. Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.

Kuala Lumpur, Malaysia – With the debut of MARKETECH APAC’s “What’s NEXT 2023: Marketing in Malaysia”, CleverTap has joined us as a Gold Sponsor for this conference and will be leading the conversation on the importance of customer lifetime value (CLV) for businesses.

The company offers an all-in-one customer engagement platform that helps brands personalise and optimise all consumer touch points to improve user engagement, retention, and lifetime value. Moreover, it is built to address the needs of retention and growth teams, with audience analytics, deep segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

Through the conference, Jezreel Teng, enterprise account executive at CleverTap will be presenting a keynote presentation on aiding businesses to fully understand why CLV is crucial for the success of businesses, as well as sharing how personalised experiences contribute to increased customer loyalty and, consequently, higher CLV.

This discussion is beneficial in the sense that a high CLV signifies not only financial success but also a thriving customer-centric approach that fosters enduring relationships, boosts brand reputation and secures a resilient position in the market. In essence, customer lifetime value serves as a compass for businesses navigating the complex landscape of sustained profitability and customer engagement.

Jezreel Teng, enterprise account executive at CleverTap, said “An increased focus on customer retention is the obvious choice for any brand when considering the sharp rise in acquisition costs. A mere 5% improvement in retention has been found to increase profits anywhere from 25% to 95%. But brands must not stop there. They must go one step further and ensure users are actively engaged throughout their journey; transacting and adding value regularly. Through this conversation, I intend on diving deep into just how important CLV is in the long term sustainability and profitability of a brand.”

Teddy Cambosa, deputy regional editor at MARKETECH APAC, commented, “Understanding and maximising customer lifetime value (CLV) isn’t just a metric; it’s a strategic imperative, guiding businesses to not only thrive in the present but to compose a symphony of sustained success in the future. It’s the art of turning customers into advocates, transactions into tales, and businesses into legends. We look forward to how CleverTap can spearhead this conversation and inspire marketing leaders in Malaysia to develop efficient CLV strategies for their businesses.”

What’s NEXT 2023: Marketing in Malaysia is part of the trilogy of conferences from MARKETECH APAC’s “What’s NEXT 2023-2024” series. The conference features a diverse lineup of marketing leaders across Malaysia, representing local and international brands including AEON, Atome, Astro, Boost, CelcomDigi, IHH Healthcare, InterContinental, Gentari, MR. D.I.Y., PropertyGuru, Secret Recipe Cakes & Cafe, Sunway Malls, and Touch ‘n Go Group.

Head over to the official event site to see the full agenda of What’s NEXT 2023: Marketing in Malaysia.

Kuala Lumpur, Malaysia – As MARKETECH APAC makes its first debut of the What’s NEXT 2023 conference in Malaysia, software company Adobe joins us as a platinum sponsor for What’s NEXT 2023: Marketing in Malaysia.

The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.

Gaurav Kumar, principal solution consultant at Adobe, will be presenting a keynote presentation dedicated to how marketers can utilise generative AI to improve a business’ growth strategy.

Meanwhile, Chin Wee Ko, manager and principle solution consultant for Southeast Asia at Adobe, will be joining a panel discussion alongside Cynthia Tang Hwee Jing, head of customer experience at Sunway Malls and Su Ling Tan, head of customer experience and services at Touch ‘n Go Group, moderated by Umar Saibukandu, head of marketing automation, acquisitions and analytics at ADA Asia; to discuss how can brands focus on a more customer-centric CX approach. Moreover, they will also discuss how marketers can proactively engage with consumers through conversational and omnichannel strategies that foster greater engagement.

Teddy Cambosa, deputy regional editor at MARKETECH APAC, commented, “In the orchestration of business success, customer experience is the virtuoso, and generative AI is the revolutionary score. By harmonising the art of understanding with the precision of technology, businesses conduct a symphony of satisfaction. Customer experience strategies, powered by generative AI, compose not just transactions but narratives of loyalty. It’s not merely about meeting expectations; it’s about predicting desires. We look forward to Adobe spearheading industry-forward conversations on how marketers can be ready for the future of generative AI and customer experience strategies for their business.”

What’s NEXT 2023: Marketing in Malaysia is part of the trilogy of conferences from MARKETECH APAC’s “What’s NEXT 2023-2024” series. The conference features a diverse lineup of marketing leaders across Malaysia, representing local and international brands including AEON, Atome, Astro, Boost, CelcomDigi, IHH Healthcare, InterContinental, Gentari, MR. D.I.Y., PropertyGuru, Secret Recipe Cakes & Cafe, Sunway Malls, and Touch ‘n Go Group.

Head over to the official event site to see the full agenda of What’s NEXT 2023: Marketing in Malaysia.

Singapore – The dynamic landscape of marketing in Southeast Asia is continually evolving, driven by rapidly changing consumer behaviours, technological advancements, and a diverse, vibrant market. As we venture into the future, the region is poised for a marketing revolution that will reshape the way businesses connect with their audiences. 

This transformation is fueled by several key factors, including the proliferation of digital channels, the rise of e-commerce, and the increasing demand for personalised, culturally relevant content. Nonetheless, given the ongoing complexities associated with these developments, how can brands and marketers adopt strategies to successfully navigate current and forthcoming technologies and integrate them into their marketing initiatives?

In order to provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.

Both of these conferences add up to the upcoming What’s NEXT 2023: Marketing in Malaysia conference this December 5 at Sheraton Imperial Kuala Lumpur.

The upcoming Malaysian conference features a diverse lineup of marketing leaders across Malaysia, representing local and international brands including AEON, Atome, Astro, Axiata, CelcomDigi, IHH Healthcare, InterContinental, Gentari, MR. D.I.Y., PropertyGuru, Secret Recipe Cakes & Cafe, Sunway Malls, Touch ‘n Go Group, and Valiram. The conference has been sponsored by Adobe, CleverTap, Adzymic, MassiveMusic, SleekFlow, and Teads.

Interested parties are encouraged to request the agenda here. This conference is HRDF claimable.

Moreover, MARKETECH APAC’s debut of its What’s NEXT 2023: Marketing in Singapore conference will be held on March 7, 2024, and marks the first time it will be hosting a conference in the country. Meanwhile, the return of the What’s NEXT series conference in the Philippines through What’s NEXT 2024: Marketing in the Philippines will happen from March 19 to 20.

This follows the successful hosting of the What’s Next 2023: Marketing in Asia Pacific 2-day hybrid conference in the Philippines from February 28 to March 1 at the Crowne Plaza Manila Galleria. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Philippine and international brands and agencies.

To learn how to be a part of this conference, click HERE for details on the Singapore conference, and HERE for details on the Philippine conference.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.

Manila, Philippines – As customer engagement continues to evolve significantly with technological advancements, changing consumer expectations, and shifts in marketing strategies, knowing how to utilise it to its maximum potential plays a central role in attaining success in businesses across all industries. 

But with the state of customer engagement being dynamically complex, how can companies obtain a deep understanding of customer behaviour to position themselves to thrive in the competitive business landscape?

To explore the latest trends, technologies, and tactics in the field of customer engagement, MARKETECH APAC presents its latest half-day conference this November 21, 2023, from 9:30 AM to 12:00 PM, at Seda BGC in the Philippines. Titled “What’s NEXT 2024: Customer Engagement in the Philippines”, the conference aims to equip attendees with the knowledge and tools needed to stay ahead of the curve when it comes to customer engagement.

The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with both industry experts and fellow professionals.

Alex Crouch, strategic enterprise lead at Braze, will then be starting with a keynote presentation on trends in customer engagement such as using data analytics and AI to enhance interactions and services. 

Meanwhile, composed of marketing leaders from renowned brands, the panel discussion that follows features:

  • Gino Riola, chief marketing and communications officer at Allianz PNB Life
  • Lorenzo Canaria, head of growth marketing for FUSE at Gcash
  • Albet Buddahim, chief marketing officer at PRIMER Group of Companies
  • Raenald Renz De Jesus, head of marketing for Philippines at ShopBack
  • Katrina Navarro, growth director at UnionDigital Bank
  • Sarah Chan, regional account director at Braze

Specifically, the panel discussion will be delving into the following topics:

  • The Role of Personalisation in Conversational Marketing
  • Unlocking Technological Potential for Elevated Customer Experience and Engagement
  • Creating Authentic Conversations

Additionally, Sheila Paul, chief marketing officer at Home Credit Philippines, will be hosting a fireside chat tackling how Home Credit will adapt for 2024 and beyond in terms of customer engagement, and how it has evolved in the financial service industry.

Lastly, Lincoln Choo, solutions consultant at Braze, will be presenting a case study showcasing real-world insights from leading brands on successfully engaging Philippine consumers, the best practices for creating personalised and impactful campaigns, and how technology and data-driven strategies are leveraged for effective consumer interactions.

“We are delighted to host the first ‘What’s NEXT 2024: Customer Engagement in the Philippines.’ This groundbreaking event will not only shape the future of customer interaction but also ignite a transformative journey for businesses and consumers alike. Join us in this pivotal moment, where innovation meets connection, and together, let’s redefine the landscape of customer engagement in the Philippines,” said Joven Barceñas, founder and CEO of MARKETECH APAC.

What’s NEXT 2024: Customer Engagement in the Philippines is made in partnership with customer engagement platform Braze. This conference is also a free-to-attend event for select brand marketers. Catch this conference on November 21, 2023, at Seda BGC by registering HERE. See you there!

Singapore – In today’s dynamic business landscape, the ability to deliver exceptional customer experience (CX) has become a critical differentiator. Customers, now more than ever, demand exceptional service and are even willing to pay a premium for it. And so, with growing customer needs and demands, businesses must learn how to leverage technology to deliver a truly seamless customer experience that will set them apart from the rest.

In this journey towards revolutionising CX, the capabilities brought about by artificial intelligence (AI) serve as a powerful ally. With AI technology’s ability to process huge volumes of data and predict customer behaviour, it can address customer needs and resolve issues more efficiently for businesses. 

For Admir Mašin, head of platforms in Asia-Pacific at Infobip, businesses must develop strong omnichannel CX strategies to drive growth while providing a favourable customer journey across all channels. He further highlighted the power of conversations in elevating businesses, advising brands and platform businesses to engage with customers in real-time in their preferred channels and to be present when and where their customers expect them to be.

Mašin also talked about CPaaS X, a set of modular and flexible APIs that is made to eliminate the complexities brought about by CPaaS integration for platform businesses. He highlighted how Infobip’s CPaaS X speeds up onboarding and time to market, reduces operational load, and streamlines engineering efforts, thus simplifying a customer’s workload and giving them more space to focus on scaling their business.

Meanwhile, industry leaders Lisa Collins, director of experience platforms at Accenture; James McIntyre, customer experience lead at Cashrewards; Prerna Pant, co-founder of Radarr; as well as Mašin, also provided their industry insights on how brands can revolutionise their current customer experiences to become more future-proof and efficient. 

The industry experts in Asia-Pacific shared their advice on what are the best practices in establishing the best CX strategy for brands and businesses aiming to revolutionise their customer experience strategies by utilising cutting-edge technologies.

Collins shared how important it is for brands to employ a life-centric approach when assessing and dealing with customers. She emphasised how brands that are thriving are those that focus more on how they can help people with their needs, personalising what they can offer, and improving the customer’s journey with the brand.

In addition, Pant also discussed the relevance of understanding customers at each stage of their journey. By using advanced technologies like social media listening tools, brands can track and understand what’s driving customers in each stage of their journey, helping them solve problems and anticipate trends in the future.

Meanwhile, McIntyre pointed out the importance of having the right measurement in a brand’s CX programme. Businesses must learn how to choose the right metrics and visualise data so that it measures what matters for the customer and business.

Mašin also suggested investing in conversational technologies, leveraging AI capabilities to increase efficiency while also fostering interactions with audiences to create satisfaction and drive success.

The webinar, titled CX Revolution: Leveraging AI Tech for Seamless Customer Experience, is made in partnership with omnichannel communications platform Infobip. It was attended by industry experts and marketing representatives from countries inside and outside of APAC.

If you missed going to the event, you may register HERE to obtain your on-demand access.

Kuala Lumpur, Malaysia – In the evolving landscape of marketing, innovation and connectivity come together in order to shape the future of consumer engagement. As such, data-driven insights, artificial intelligence, immersive experiences, and purpose-driven strategies are taking center stage, guiding brands towards more personalized, authentic, and impactful connections with their clients. 

However, since these advancements continue to be quite challenging for many in the field, what strategies can brands and marketers employ to effectively traverse present and upcoming technologies and incorporate them into their marketing campaigns?

To equip brands and marketers with the latest insights, strategies, and tools to prepare for the upcoming trends and predictions in the industry, MARKETECH APAC’s What’s NEXT Series returns with a hybrid conference this December 5 at Sheraton Imperial Kuala Lumpur. Titled “What’s NEXT 2023: Marketing in Malaysia.” This conference brings together some of the brightest minds and thought leaders in the Malaysian marketing industry to share their experiences, knowledge, and insights on what the future holds for marketing. 

The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.

Furthermore, the conference features a diverse lineup of marketing leaders across Malaysia who will be sharing their insights on how the industry should move forward in terms of building effective marketing strategies and future-proofing them. They include:

  • Ngai Yuen Low, Group Chief Merchandise And Marketing Officer of AEON
  • Norsiah Juriani Johari, Director of Group Marketing at Astro
  • Daphne Lourdes, General Manager, Malaysia at Atome
  • Fernie Jasmine Abdul Ghani, Head, Group Strategic Communications & Marketing at Axiata
  • May Ling Chan, Head of Brand and Marketing Services of CelcomDigi
  • Dheeraj Raina, Chief Marketing and Strategic Communications Officer at Gentari
  • Dipika Singh, Chief Commercial Officer at IHH Healthcare Malaysia
  • Jessica Jenna Tan, Director of Marketing Communications at InterContinental
  • Tynn Tan, Head of Growth (Content) at PropertyGuru Group
  • Evelyn Lee, Head of Marketing at Secret Recipe Cakes & Cafe
  • Adrian Burton, Senior Vice President Marketing of Valiram

Joven Barceñas, founder and CEO at MARKETECH APAC, said, “We are thrilled to introduce the What’s NEXT Conference to Malaysia, offering a unique platform to showcase the innovation in Malaysian marketing and ignite visionary discussions within the dynamic intersection of marketing and technology. This presents an exciting opportunity for Malaysian marketing leaders to spearhead conversations on the future of marketing in the region, driving the dialogue about what lies ahead.”

Earlier this year, MARKETECH APAC also hosted What’s Next 2023: Marketing in Asia Pacific, which was held as a 2-day hybrid conference in the Philippines at the Crowne Plaza Manila Galleria from February 28 to March 1. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Philippine and international brands and agencies.

What’s NEXT Conferences will also be held in Singapore and in the Philippines in March 2024.

What’s Next 2023: Marketing in Malaysia is part of the conference roadshows under MARKETECH APAC’s What’s NEXT Series. To learn how to be a part of this conference, click HERE for further details.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.

Singapore – In a time characterised by rapidly shifting customer preferences and heightened digital engagement, harnessing the power of AI technology has emerged as a paramount strategy for delivering a truly seamless customer experience (CX). AI’s capability to intelligently analyse huge volumes of data and predict customer behaviour not only enables personalised interactions but also empowers companies to proactively address needs, resolve issues, and create journeys that resonate deeply with each individual. But with the CX landscape continuously transforming, how can companies leverage the power of AI technology to adapt to increasing customer expectations and excel in a competitive market landscape?

To explore the potential of platform tech integrations in redefining customer experience strategies, MARKETECH APAC presents a new webinar this September 21. Titled “CX Revolution: Leveraging AI Tech for Seamless Customer Experience“, the webinar aims to impart valuable insights to marketers on leveraging technology to enhance customer interactions, streamline communication channels, and deliver personalised experiences that resonate with the target audience.

The webinar will host a panel discussion with some of leading industry experts in Asia Pacific to share their thoughts on how brands can revolutionise their current customer experiences to become more future-proof and efficient. The panel is composed of Admir Mašin, head of platforms in Asia-Pacific at Infobip; Lisa Collins, director of experience platforms at Accenture; James McIntyre, customer experience lead at Cashrewards; and Prerna Pant, co-founder of Radarr. 

The panel discussion will also discuss the following:

  • Assessing Brands’ CX Scores: What are the crucial aspects when evaluating the performance of brands’ CX scores?
  • Mapping the CX Journey: How do the critical stages of the CX journey play a role in achieving excellence in customer experiences?
  • Empowering CX of the future: How can strategic adoption of future-proof technologies enhance and advance customer experience capabilities?

Meanwhile, Infobip’s Mašin will be also doing a keynote presentation where he will be discussing how brands can elevate and innovate their customer journey strategies through advanced communication technologies. Moreover, it will also tackle the following key points for discussion:

  • Beyond the Surface: Delving into Communication Tech Platforms and Their Limitless Potential
  • Innovating Together: Harnessing Communication Tech Platforms to Break Down Silos in Customer Journeys
  • Strategic Tech Synergy: Illuminating How Communication Platforms Drive Ultimate CX Enhancement

“The rapid advancements in AI technology are sure to revolutionise the CX journey, prompting marketers to redefine their brands’ CX strategies as they aim to enhance customer interactions while also improving agility and efficiency. Don’t miss the opportunity to learn from experts on tech integrations, streamlining channels, and personalised experiences for your targeted audience,” said Katherine Sy, regional head of content at MARKETECH APAC. 

CX Revolution: Leveraging AI Tech for Seamless Customer Experience is made in partnership with global cloud communications platform Infobip. Catch this webinar on September 21, 11AM (GMT+8) by registering HERE. See you there!

Manila, Philippines – Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer. Leveraging AI’s power to comprehend and anticipate customer behaviour, preferences, and needs, companies can forge deeper connections with their consumers, delivering personalised experiences and fostering lasting loyalty.

Moreover, as customer expectations continue to evolve, harnessing AI tools to boost customer engagement is not just a competitive advantage but a necessity for businesses to thrive in the digital age.

This is what Sarah Chan, regional account executive at Braze, has pointed out. According to her, despite about 64% of marketers believing that AI adoption will be critical to establishing a competitive advantage, only 27% of marketers have deployed AI/ML in an active customer engagement strategy.

For her, there are three key steps marketers should take note of: (1) be more efficient in terms of spending more time driving strategy by leveraging generative AI for content assistance, (2) supercharge personalisation by means of tailoring content to each customer based on their unique preferences and behaviours, and (3) optimise conversions by automatically testing any campaign for the best-performing version.

Meanwhile, marketing leaders Greg Anonas, international wine and food marketing director at Emperador Distillers; Francis John Chua, marketing director, head of digital sales channels at Globe Telecom; and Albet Buddahim, chief marketing officer at PRIMER Group of Companies also provided their industry insights on how to deliver personalised and targeted marketing campaigns at scale using AI. 

The marketing leaders, representing their own industries, also shared their advice on how marketers can properly utilise these AI tools to their advantage and use it to assist them in conceptualising and executing their campaigns at the most optimal time and place.

All in all, the webinar laid out the foundations and key insights for marketers to be able to utilise AI tools to improve their own customer engagement strategies, as well as demystify the purported complexity of these tools for marketing strategies.

The webinar, titled The Future of Customer Engagement: Harnessing the Power of AI is made in partnership with customer engagement platform Braze.

If you missed going to the event, you may register HERE to obtain your on-demand access.

Manila, Philippines – In today’s competitive business landscape, brands are increasingly turning to artificial intelligence (AI) as a powerful tool to enhance customer experience strategies. AI technology has revolutionised the way companies interact with their customers, offering personalised and efficient experiences that drive customer satisfaction and loyalty. But with AI still being an overwhelming technology for many in the industry, how can brands and marketers properly navigate existing and future AI technologies to help in their marketing efforts to improve customer experience?

To navigate the complexities of AI in customer engagement strategies, MARKETECH APAC returns with a new webinar this July 25. Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.

The webinar will host a panel discussion, tapping some of the Philippines’ leading industry leaders to impart their thoughts on how brands should implement AI-powered customer engagement strategies. The panel is composed of Greg Anonas, international wine and food marketing director at Emperador Distillers; Francis John Chua, marketing director, head of digital sales channels at Globe Telecom; and Albet Buddahim, chief marketing officer at PRIMER Group of Companies. The triad of Philippine marketing leaders will also share their advice on how to deliver personalised and targeted marketing campaigns at scale using AI.

Moreover, the webinar will also feature a keynote presentation by Sarah Chan, regional account executive at Braze, where she will discuss the evolution of AI technologies in marketing and how brands should check out the right channel and the right time to execute such a strategy.

The presentation will also discuss the following:

  • How does AI-powered automation help in delivering timely and relevant messages across multiple channels?
  • What are the benefits of harnessing AI-driven customer journey mapping to ensure seamless experiences at every touchpoint?

“​​The marketing industry is in a constant state of change, and AI has introduced both challenges and opportunities that can be intimidating to many marketers. AI isn’t new technology, but with its evolution–marketers can no longer ignore the potential it brings. Join us in this timely webinar to explore AI-driven marketing and how it can transform brand’s customer engagement strategies,” said Katherine Sy, regional head of content at MARKETECH APAC.

The Future of Customer Engagement: Harnessing the Power of AI is made in partnership with customer engagement platform Braze. Catch this webinar on July 25, 11AM (PHT) by registering HERE. See you there!