Tag: Integral Ad Science
IAS's latest product, which makes use of AI technology, efficiently identifies MFA sites on a large scale, allowing advertisers to regain control over their media quality and reduce inefficient spending. IAS provided extensive campaign analysis during alpha testing, demonstrating exceptional MFA site...
Around 74% of Thai consumers trust a brand less if online ad appears alongside inappropriate content
Data notes that around 71% of the respondents would feel less favourable towards a brand that advertises near inappropriate content, and 67% saying they are likely to stop using a product and/or service of a brand whose ad appears near inappropriate content.
IAS will now provide valuable third-party affirmation that brands running ads on X are appearing in brand safe and suitable environments as defined by the Global Alliance for Responsible Media (GARM) framework.
Powered by Criteo’s predictive AI, Criteo’s Commerce Media Platform solutions enable retailers and brands to seamlessly reach shoppers throughout their entire journey, executing efficiently and at scale on both unique retail media inventory.
Singapore – Integral Ad Science (IAS) has introduced brand safety and suitability measurement to its total media quality for Google Video Partners (GVP) offering. This development allows advertisers to confidently display their video ads on publisher websites and mobile apps outside of YouTube. IAS will...
Singapore — Anzu, an in-game advertising solution, and Integral Ad Science (IAS), a global media measurement and optimization platform, have announced the introduction of an industry-wide solution that tracks viewability and invalid traffic (IVT) across 2D and 3D gaming environments. Anzu and IAS have...
The adtech company has previously provided advertisers with measurement tools that include viewability and invalid traffic for placements across Facebook and Instagram.
IAS developed an approach that utilises attention as an indicator for assessing a commercial's allure to consumers and its potential for delivering outcomes like sales, conversions, and brand impact.
IAS’s comprehensive coverage reflects the ever-growing popularity of TikTok worldwide and the demand from marketers to have the most actionable data to deliver the biggest return on their advertising spend.
Through IAS Publisher Optimization, publishers on APS are able to automatically optimise ad delivery down to the placement level for both direct and programmatic deals.
