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Tag: Integral Ad Science

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IAS enters partnership with Gadsme to optimise transparency on in-game ads performance
Posted on December 16, 2022
by Teddy Cambosa
IAS will help verify Gadsme’s ad inventory and provide marketers with viewability and IVT measurement through the IAS Signal platform.
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Ex-Spotify’s Khurrum Malik appointed as Integral Ad Science’s new CMO
Ex-Spotify’s Khurrum Malik appointed as Integral Ad Science’s new CMO
Posted on November 30, 2022
by Teddy Cambosa
In his new role, Malik will accelerate the market growth initiatives for IAS and lead its global marketing strategy.
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IAS to provide brand safety measurement suite within TikTok
IAS to provide brand safety measurement suite for TikTok
Posted on October 18, 2022
by MARKETECH APAC
IAS provides advertisers campaign insights into brand safety and brand suitability aligned to Global Alliance for Responsible Media (GARM) standards on the TikTok platform in select markets. 
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IAS-Megan-Reichelt
IAS elevates Megan Reichelt as new country manager for SEA
Posted on September 8, 2022
by Kathleen Murata
As the new country manager for SEA, Megan Reichelt will be developing Integral Ad Science's sales strategies.
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IAS, Anzu team up to provide media measurement for in-game advertising
IAS, Anzu team up to provide media measurement for in-game advertising
Posted on July 29, 2022
by Teddy Cambosa
Through this collaboration with Anzu, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.
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Integral Ad Science makes senior appointments for customer success team in APAC
Integral Ad Science makes senior appointments for customer success team in APAC
Posted on July 19, 2022
by Teddy Cambosa
The new customer success team members of Integral Ad Science adds commercial expertise and business support to grow customers in the region.
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IAS
IAS launches report to show how misleading content impacts digital advertising
Posted on June 7, 2022
by MARKETECH APAC
The majority of experts agree that the spread of misinformation has been fueled by recent global developments.
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Why optimising attention drives digital campaign conversions
Why optimising attention drives digital campaign conversions
Posted on June 6, 2022
by MARKETECH APAC
It is essential to consider how relevant the ads are to the consumers to drive greater attention.
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Australian viewers prefer the CTV ad experience over linear TV
Australian viewers prefer the CTV ad experience over linear TV
Posted on May 24, 2022
by Teddy Cambosa
According to IAS, people are streaming with CTV, and most are watching at least some ad-supported content in Australia.
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IAS to boost contextual targeting solution with launch of ‘Control Panel’
IAS to boost contextual targeting solution with launch of ‘Control Panel’
Posted on May 18, 2022
by Teddy Cambosa
The digital media company, Integral Ad Science, is improving upon its Context Control solution through the launch of a new suite of tools in Control Panel.
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