Tag: Generative AI

Australia – Global commercial software company SnapLogic has announced the debut of its generative integration solution ‘SnapGPT, which leverages open source and proprietary large-language models and artificial intelligence to allow users to integrate any applications or data sources with natural language.

SnapGPT’s ease of use allows enterprises to eliminate costly IT backlogs and accelerate the development of new business processes, all in a secure environment. Moreover, SnapGPT is a combination of large-language models, proprietary AI-powered integration automation and data and security controls.

SnapLogic’s unique generative integration solution gives companies competitive advantages in innovation, creating data-driven decision-making, and seamlessly connecting diverse systems and data sources by empowering any employee to create new integrations just by using natural language. For integration specialists, SnapGPT streamlines workflows, reduces manual intervention and enhances development efficiency on an unparalleled scale.

Some of those instances the new solutions is capable of solving include creating workflows and data pipelines via natural language prompts in nearly 100 different languages, auto-generate sample data for testing and comprehensive documentation for each integration, and providing contextual suggestions and real-time guidance throughout the integration process, boosting confidence and providing self-service to users of all experience levels.

Jeremiah Stone, CTO at SnapLogic, said, “The speed of deployment and security is top of mind for every business technology leader. SnapGPT will help any team deliver technology products and services faster, resulting in a competitive edge.”

He added, “SnapLogic is dedicated to making valuable projects and complex systems easy to integrate and ship to market. We started this AI journey seven years ago and are accelerating it with generative integration to spread integration from IT to all parts of the business. Our passion is to make the integration process intuitive and easy to remove complexity and technical debt, working faster, smarter, and more efficiently.”

Massachussets, USA – Global travel guidance Tripadvisor has unveiled its own AI-powered travel planning product, aimed at helping users curate personalised itineraries.

The travel itinerary generator allows users to access Tripadvisor’s travel guidance content, including reviews, opinions, experiences, and photos the community shares. They can save all this content for a trip to organise their travel plans better.

Furthermore, Tripadvisor plans to expand its availability to more markets and native app platforms, allowing a wider range of travelers to experience the benefits of AI-powered trip planning.

In a statement, Matt Goldberg, president and CEO of Tripadvisor, said, “Tripadvisor was built on travelers helping travelers. By harnessing the power of generative AI, we can begin to fully unlock the potential of our platform’s unparalleled review and traveler intent data, allowing us to offer truly unique travel guidance to our members.”

Sanjay Raman, chief product officer at Tripadvisor, emphasised in his statement that in response to the community’s needs, they have built something that would improve the travelers’ experience, not replace it. 

“Personalized results and recommendations from fellow travelers are two of the most important elements of the planning process, and generative AI has helped us bring them together in a way we think will be really compelling for travelers,” added Raman.

Manila, Philippines – In today’s competitive business landscape, brands are increasingly turning to artificial intelligence (AI) as a powerful tool to enhance customer experience strategies. AI technology has revolutionised the way companies interact with their customers, offering personalised and efficient experiences that drive customer satisfaction and loyalty. But with AI still being an overwhelming technology for many in the industry, how can brands and marketers properly navigate existing and future AI technologies to help in their marketing efforts to improve customer experience?

To navigate the complexities of AI in customer engagement strategies, MARKETECH APAC returns with a new webinar this July 25. Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.

The webinar will host a panel discussion, tapping some of the Philippines’ leading industry leaders to impart their thoughts on how brands should implement AI-powered customer engagement strategies. The panel is composed of Greg Anonas, international wine and food marketing director at Emperador Distillers; Francis John Chua, marketing director, head of digital sales channels at Globe Telecom; and Albet Buddahim, chief marketing officer at PRIMER Group of Companies. The triad of Philippine marketing leaders will also share their advice on how to deliver personalised and targeted marketing campaigns at scale using AI.

Moreover, the webinar will also feature a keynote presentation by Sarah Chan, regional account executive at Braze, where she will discuss the evolution of AI technologies in marketing and how brands should check out the right channel and the right time to execute such a strategy.

The presentation will also discuss the following:

  • How does AI-powered automation help in delivering timely and relevant messages across multiple channels?
  • What are the benefits of harnessing AI-driven customer journey mapping to ensure seamless experiences at every touchpoint?

“​​The marketing industry is in a constant state of change, and AI has introduced both challenges and opportunities that can be intimidating to many marketers. AI isn’t new technology, but with its evolution–marketers can no longer ignore the potential it brings. Join us in this timely webinar to explore AI-driven marketing and how it can transform brand’s customer engagement strategies,” said Katherine Sy, regional head of content at MARKETECH APAC.

The Future of Customer Engagement: Harnessing the Power of AI is made in partnership with customer engagement platform Braze. Catch this webinar on July 25, 11AM (PHT) by registering HERE. See you there!

Singapore – Amidst a growing interest from consumers to experience more personalised campaigns for them, marketers in the Southeast Asia region are optimistic about the use of various digital experience media, including generative AI, on their line of work. This was according to the latest data from Adobe.

According to the data, nine in ten respondents believe generative AI will help increase their work volume (93%) and create better content (89%), enhance their creativity (92%), and help reach more of the right customers (88%). 

Strong majorities also believe that generative AI will help better personalise customer experiences (93%), as well as in identifying new audiences and customer journeys (93%).

From the consumer perspective, nine in 10 SEA consumers expect to view products through virtual or augmented reality, and 86% want brands to provide new ways to engage in immersive and virtual worlds.

In response, SEA brands plan to respond with new and innovative digital experiences such as the ability to build virtual products and convert them into physical items (84%), VIP access to virtual influencers and celebrities (84%).

And while both brands and customers are excited for the future of digital experiences, the current economic environment is putting pressure on brands to up-level their customer experiences: Almost two-thirds (64%) of SEA consumers say their expectations are higher when economic conditions worsen. The sea of data and technology companies in the market today also resulted in over half of SEA consumers (58%) expecting more personalised experiences that are tailored to their unique likes and needs.

Simon Dale, vice president and managing director for SEA and Korea at Adobe, said, “As economic challenges intensify, customer expectations for always-on, personalised content will continue to grow. Marketers across SEA recognise this soaring demand, and as such are proactively embracing advanced technologies such as generative AI to maintain a competitive edge. Strategically investing in cutting-edge technologies to transform their brand interactions results in enhanced organisational efficiency and allows for exceptional customer experiences.”

Singapore – With many mass consumers experimenting with the potential of generative artificial intelligence (AI), a new report from Capgemini Research Institute reveals that 73% of consumers globally trust content generated by AI, more specifically in assisting in financial planning, medical diagnosis, and relationship advice.

The research notes that 53% of consumers trust AI-generated content for financial planning, 67% for medical diagnosis, and 66% using generative AI tools for seeking advice from in terms of personal relationships or life and career plans.

However, it is also worth noting that consumer awareness around the ethical concerns and misuse of generative AI is low. The data notes that 49% of consumers remain unconcerned by the prospect of generative AI being used to create fake news stories, and just 34% of respondents are concerned about phishing attacks.

In addition, only 33% are worried about copyright issues and only 27% are worried about the use of generative AI algorithms to copy competitors’ product designs or formulas.

In terms of businesses adopting generative AI tools, 43% of global consumers are keen for organisations to implement generative AI throughout customer interactions, and 50% consumers have a positive reception to the highly immersive and interactive experiences that this technology can enable.

For Niraj Parihar, CEO of the insights and data global business line and member of the group executive committee at Capgemini, awareness of generative AI amongst consumers globally is remarkable, and the rate of adoption has been massive, yet the understanding of how this technology works and the associated risks is still very low.

“Whilst regulation is critical, business and technology partners also have an important role to play in providing education and enforcing the safeguards that address concerns around the ethics and misuse of generative AI. For example, our role at Capgemini is to help clients cut through the hype and leverage the most relevant use cases for their specific business needs, within an ethical framework,” Parihar said.

He added, “Generative AI is not ‘intelligent’ in itself; the intelligence stems from the human experts who these tools will assist and support. The key to success therefore, as with any AI, is the safeguards that humans build around them to guarantee the quality of its output.”

Singapore – Unified customer experience management platform Sprinklr has announced launch of Sprinklr AI+, a generative artificial intelligence (AI) feature which aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.

Sprinklr AI+ allows enterprises to combine unstructured, CX data from 30+ digital channels – including social platforms, messaging platforms, and millions of publicly available news, blog, and review sites – with generative AI to create content, improve feedback and assistance, and more quickly identify insights and subsequent actions. 

Moreover, Sprinklr AI+ incorporates generative AI powered by an integration with the OpenAI enterprise API. This bespoke arrangement includes robust security and privacy terms and demonstrates Sprinklr’s commitment to safeguarding our customer’s data.

The new offering gives brands a unified generative AI capability for social media management, customer service, and marketing that is built with enterprise-level governance, security, and data privacy in the design.

Through the new offering, Sprinklr customers can tap into new features across all four Sprinklr product suites namely its unified omnichannel contact center as a service (CCaaS) ‘Sprinklr Service’, AI-powered research platform ‘Sprinklr Insights’, unified omnichannel platform ‘Sprinklr Marketing’, and social media management offering ‘Sprinklr Social’.

Pavitar Singh, chief technology officer at Sprinklr, said, “We have seen massive demand for generative AI capabilities to improve customer service and employee efficiency. Sprinklr AI+ brings this transformational technology to customer experience at the enterprise level and has the potential to revolutionize the front office for our global customers.”

Singh added, “For us, this is the next evolution of our AI journey to help our customers work better, faster, and more cost effectively, while preserving the level of governance, compliance, and data privacy that the most iconic brands in the world require.”

Singapore – Popular pizza chain Pizza Hut Singapore has teamed up with recently-appointed integrated communications agency TEAM LEWIS in launching a new campaign that uses generative AI to produce visuals depicting Pizza Hut’s price promos.

Titled ‘Takeaway Pocket Pleasers’, the key visual highlights the brand’s commitment to deliver simple, delicious pizzas that continue to be accessible for everyone. 

By prompting the AI program, Midjourney, to create a visual that showcases the unmistakable DNA of the Pizza Hut brand, the campaign reduces advertising and creative costs to ultimately pass on more value to their customers — with pocket pleaser pizzas starting from SG$3.

Some of the flavours being offered include ‘Very Beefy’, ‘Cheese ‘N’ Chic’, ‘Just Cheese’, and ‘Chicky Ham ‘N’ Corn’. 

In addition, the campaign will also represent a new category of different value deals that customers can look out for in the coming months to take even more advantage of Pizza Hut Singapore’s offerings.

Jayss Rajoo, director of marketing and food innovation at Pizza Hut Singapore said, “We are always thinking of new, creative ways to bring more value to our customers, while ensuring they get the same delicious product no matter the occasion. As a customer-first brand, this AI-driven campaign allows us to disrupt the way we present our offerings and drive more savings for our customers. As a brand many people have grown up with, such campaigns allows us to demonstrate our growth with our customers in terms of progressive, tech-driven ideas.”