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Tag: Generative AI

APAC businesses to triple spending on generative ai to US$3.4b this year
APAC businesses to triple spending on generative AI to US$3.4b this year
Posted on January 29, 2024
by Teddy Cambosa
According to the data, enterprises across APAC are investing heavily in GenAI. China leads the region, with investment expected to grow by more than 160% to US$2.1b, with Australia and New Zealand growth close behind.
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Singapore drafts governance framework for generative AI
Singapore drafts governance framework for generative AI
Posted on January 19, 2024
by Teddy Cambosa
For both entities, this proposed framework aims to facilitate international conversations among policymakers, industry, and the research community, to enable trusted development globally.
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MARKETECH-PHOTOS
MARKETECH APAC partners with Adobe to launch complimentary workshop exploring what's next in marketing with generative AI
Posted on January 17, 2024
by Aliza Carmona
In the fast-evolving digital realm, businesses must continually seek new technological advancements to fortify their marketing strategies and gain a competitive edge in the industry. Among these technological innovations, generative AI stands out with its remarkable ability to autonomously generate new...
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Generative AI is the fastest adopted tech to date: how can marketers ride this new wave?
Generative AI is the fastest adopted tech to date: how can marketers ride this new wave?
Posted on January 15, 2024
by Teddy Cambosa
Gaurav Kumar, principal solution consultant for Southeast Asia at Adobe, dives into the various implications of how GenAI can be a helpful tool for businesses in terms of creativity and workflow optimisation.
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Adobe is MARKETECH APAC’s platinum sponsor for “What’s NEXT in Marketing” conference in MY; to headline discussions on CX, generative AI
Adobe is MARKETECH APAC’s platinum sponsor for “What’s NEXT in Marketing” conference in MY; to headline discussions on CX, generative AI
Posted on November 30, 2023
by Teddy Cambosa
The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.
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MARKETECH APAC 11_11zon (1)
Zee, Nasscom join forces to fuel advancements for generative AI start-ups
Posted on November 23, 2023
by Azunta Gaviola
India – In an effort to foster innovation and growth in the startup ecosystem, Zee Entertainment Enterprises has recently launched its collaboration with the National Association of Software and Service Companies, a non-governmental trade association and advocacy group in India. Through this joint venture,...
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Klook, Google Cloud collaborate to optimise customer engagement with AI
Posted on November 22, 2023
by Azunta Gaviola
Kuala Lumpur, Malaysia – Klook, Asia’s leading platform for experiences and travel services, has recently announced a collaboration with Google Cloud to harness the company’s content production and generation capabilities through an automated language translation and AI chatbot. In this collaborative...
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MARKETECH-PHOTOS
Nearly half of consumers in Thailand trust GenAI’s capabilities for use: report 
Posted on November 21, 2023
by Aliza Carmona
Almost half, or 44%, of Thai consumers are more trusting of GenAI’s content, and 42% believe it is safe for use, a report from Publicis Sapient revealed.
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MARKETECH-PHOTOS
Straits Interactive unveils generative AI software suite catered to SMEs
Posted on November 15, 2023
by Teddy Cambosa
Straits Interactive has announced the launch of Capabara, a suite of software designed to empower SMEs by harnessing the power of generative AI, featuring ChatGPT-like capabilities, to support their business objectives.
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Amazon rolls out AI-powered image generation to aid advertisers in ad experience on platform
Amazon rolls out AI-powered image generation to aid advertisers in ad experience on platform
Posted on October 27, 2023
by Teddy Cambosa
According to the company, the solution is helpful for advertisers of all sizes—enabling those that do not have in-house capabilities or agency support to more easily create brand-themed imagery, while also supporting bigger brands, who are constantly looking for ways to be more efficient around creative...
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