India – After a rigorous multi-agency pitch, Complan has entrusted Lowe Lintas with its creative mandate, marking the beginning of a new chapter focused on growth and innovation for the iconic nutritional brand.
This collaboration aims to strengthen Complan’s market position, enhance its relevance, and drive innovation while continuing its legacy of trust, quality, and performance.
Under this mandate, Lowe Lintas will harness its expertise in brand storytelling and consumer insights to drive Complan’s growth and enhance consumer engagement by fostering deeper connections across local, ethnic, cultural, and sub-cultural levels.
The agency’s role is to develop a strategic and creative direction that strengthens Complan’s leadership position in the health and nutrition sector.
Speaking on the win, Subramanyeswar S. (Subbu), group CEO and CSO-APAC at MullenLowe Global, said, “It’s an absolute honour to win the strategic and creative mandate for a very special brand like Complan that nourished millions of people in our country. We look forward to growing Complan taller through a new experiential and storied trajectory that will bring the business, the brand, and the audience it serves closer than they have ever been.”
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