New York, USA – Web advertising company Taboola has officially launched ‘Abby,’ an industry-first generative AI technology designed to help advertisers easily start and manage campaigns, regardless of their expertise in advertising.
As an AI assistant, Abby provides advertisers with a conversational approach to seamlessly build and launch every aspect of their campaigns, including budgeting, targeting, creative development, optimisation, and more.
Abby handles every aspect of advertisers’ media plans by guiding users through simple prompts that automatically create plans tailored to any marketing objective. With Abby, advertisers can focus on goals such as driving purchases, boosting brand awareness, or generating leads, while also setting budget allocations between desktop and mobile, and more.
With Abby, advertisers can also access advanced generative AI creative features, enabling them to use a conversational approach to create and modify images. They can easily edit backgrounds, adjust call-to-action (CTA) elements, and craft relevant captions—all without needing image editing software or expertise.
Abby draws on more than a decade of insights from successful advertiser campaigns on Taboola, allowing advertisers to launch effective campaigns in minutes across a trusted network of premium publisher websites that reach over 600 million daily active users. In testing, campaigns initiated with Abby were found to go live 75% faster than those set up manually.
Commenting on the launch, Adam Singolda, CEO of Taboola, said, “Abby reinvents what’s possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns. Abby democratises access to advertising so that anyone can build their campaigns, in the same way they would talk to a seasoned ad industry executive.”
“Advertisers can ‘speak’ to Abby in plain language and sit back as she acts as a campaign expert. Abby combines the best of generative AI with our unique data and best practices to help advertisers succeed. This is one more step on our journey to drive advertiser success with Taboola,” Singolda added.
