Hong Kong – Swire Coca-Cola has transformed Hong Kong’s iconic Avenue of Stars with a giant Coca-Cola bottle photo installation, celebrating its 60th anniversary in the city.
Five Coca-Cola bottles, each standing two metres tall, have been set up along the Victoria Harbour waterfront, forming a temporary photo spot for visitors.
Alongside the installation, the company is rolling out a series of anniversary activities. Visitors who purchase two designated Coca-Cola HK beverages or meal sets from selected kiosks, stalls or vending machines near the Avenue of Stars can redeem an exclusive souvenir. On selected weekends, those who share photos of the giant bottles on social media with the designated hashtag can also receive a mystery gift, while supplies last.
The campaign extends until 31 October, with additional promotions across supermarkets, convenience stores and e-commerce platforms. Customers can collect the newly launched “Hong Kong Classic Locations Mini Keychain” blind boxes, featuring six designs inspired by local landmarks, including one limited mystery edition.
