Tag: Supermom

Singapore – Supermom, a Singapore-based AI consumer data platform designed by and for mothers, has successfully secured S$18m (US$14m) in a series B funding round, attracting investment from four key investors.

The funding round is spearheaded by Granite Asia, one of Asia’s top venture capital firms, and features participation from Hearst Ventures, along with returning investors Qualgro and AC Ventures.

This latest funding round follows Supermom’s Series A raise of S$8m in December 2022, which was also led by Qualgro, reinforcing the belief that Supermom is a standout innovator harnessing AI and data to deliver value for families and consumer brands.

Supermom plans to utilise the funds to enhance its AI capabilities and expand internationally, allowing for improved product offerings and increased innovation to deliver greater value to both brands and consumers. Additionally, team expansion will be prioritised to accelerate development initiatives.

“We are thrilled to partner with Supermom as they build the largest AI driven data platform in SEA connecting brands and consumers. At Granite Asia, we believe in supporting companies that positively impact communities, and Supermom’s vision of empowering parents across SEA to live better and smarter aligns with our values. We look forward to helping accelerate their growth and expand their reach across the region,” shared Jenny Lee, managing partner at Granite Asia. 

Katie Hu, managing director of Hearst Ventures, added, “We were impressed by the way in which the Supermom platform has delivered significant business growth for brands while enhancing parenthood experiences for mothers and families. Its expanding footprint in the Southeast Asia region makes it an attractive company to watch out for. We are looking forward to working with the Supermom leadership to unleash their ambitions for the region.” 

Commenting on the continuous commitment by Qualgro, Weisheng Neo, partner at Qualgro, shared, “As an AI and data investor, our confidence in Supermom’s team stems from our strong working relationship that has led to accelerated growth and outstanding products. We have been impressed by the speed and dedication for building an advanced data platform.” 

“We have seen the Supermom business in Indonesia grow significantly in the last one year, with the launch of Project 1MPACT and onboarding of new agencies and brands. We are excited to be a part of their growth journey in SEA’s largest and fastest-growing market,” added Adrian Li, managing partner at AC Ventures. 

Supermom has established a robust ecosystem that connects over 10 million parents across Southeast Asia, supported by more than 6,000 online communities and over 250 consumer brands, including multinational companies such as AIA, Kimberly Clark, Abbott Laboratories, and Unilever, as well as local giants like Mandiri, Indofood, and Wings Group.

The platform has proven its value in offering families valuable insights into lifestyle and consumption choices. Additionally, Supermom creates income-earning opportunities for mothers by rewarding them for their insights and user-generated content, while also fostering connections among like-minded parents. 

Commenting on the funding, Luke Lim, CEO of Supermom, said, “We are grateful to our investors—both new and returning—for believing in our vision and extending their support. As a company, we remain committed to building the largest AI-driven data platform in SEA, connecting brands and consumers. Our track record in the last four years of scaling the business by focusing on our core solutions and core clients has helped us to build a solid foundation for growth. We are thrilled to have Granite lead this investment round. With their extensive global experience in transforming tech startups into industry leaders, we are confident in the future growth and impact of our business.” 

Supermom was established by Joan Ong, a former managing director of global MICE organiser Terrapinn, along with Luke Lim and Rebecca Koh, chief of staff of Supermom. 

Singapore – Supermom, an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia has announced the winners of Brand Awards for 2024.

The awards which were opened for consumer voting on 14th February saw participation from over 11,000 parents and generated more than 95,000 responses. 

In total, the awards recognised 146 brands across 18 categories. The big winners included Spectra (Breastfeeding accessories) and Nestle NAN (Formula milk) in Singapore, Anmum (Maternity milk) and Dettol (HH sanitizer) in Malaysia, Dettol (HH sanitizer) and Folamil (Pregnancy supplement) in Indonesia and BaoViet Life (insurance) in Vietnam

Through this Award, over 5,000 respondents have also pledged to donate their participation fee to support the chosen beneficiaries, as part of Supermom’s endeavour to support single mom communities in the different countries. 

Supermom had brought on board an advisory panel comprising Dr Lau Kong Cheen, Associate Professor of Marketing at SUSS, Garick Kea, MD of Insights Table and Audrey Kuah, Co-CEO, Asia Pacific, VML International; to preside the judging process for this Brand Awards.

Commenting on the awards, Luke Lim, CEO of Supermom said: “We are thrilled with the great response we have received to this year’s Brands Awards and would like to congratulate all the winning brands for the great connection with their consumers. The Supermom community also needs to be applauded for enthusiastically coming together to vote for the deserving brands. This process has encouraged us to continue providing consumers with a platform to share their recommendations of their favourite brands to help empower fellow parents to make the best decisions for their families.”

Singapore – Supermom, an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia announces the launch of Brand Awards for 2024. 

The only awards of its kind to be 100% voted by consumers, Supermom Brand Awards seeks to recognise the best products and services for mothers and families in the Southeast Asia region. 

This year’s award promises to be bigger in size and scope, covering 18 categories and five countries in Southeast Asia, including Singapore, Malaysia, Indonesia, Vietnam and Thailand. Categories range from baby care, nutrition to education, insurance and travel. 

Online voting for the awards will commence on 14 February for the Supermom community. Families interested in voting will need to create an account on welovesupermom.com site. The top three most voted brands across each of the categories in five countries will be unveiled on 18 March. 

Commenting on the awards, Luke Lim, group CEO of Supermom, said, “Brand Awards are conceived to be a win-win for both brands and consumers. The Awards will give consumers a chance to contribute their insights while getting paid for their efforts, and more importantly be able to compare their preferences against other parents’ recommendations. This will reinforce Supermom’s mission to empower millions of families to live better and smarter. Meanwhile, the results of the Awards will be a strong testament of the value that winning brands provide to their consumers, and gain greater recognition, credibility and trust amongst their target audience. 

To ensure that the awards process is seamless and foolproof, Supermom has also brought on board an advisory panel comprising Dr Lau Kong Cheen, associate professor of marketing at SUSS, Garick Kea, MD of Insights Table and Audrey Kuah, co-CEO, Asia Pacific, VML International. 

Supermom has also introduced an option for its community to donate their participation fees for Brand Awards to chosen beneficiaries which include Ray of Hope Singapore, Single Moms Indonesia, SingleMums Vietnam and Hati in Malaysia. 

Singapore – Parenting community network Supermom has appointed Luke Lim as its group chief executive officer for Southeast Asia. In his new role, Lim will report to Supermom’s board of directors and will work closely with Joan Ong, the founder of Supermom.

He will also work with representatives of the platforms’ two VC firms – Weisheng Neo from Qualgro and Adrian Tan from AC Ventures– to provide leadership and direction to the company.

Lim joined Supermom as an investor in 2015 and became a co-founder of the digital platform with Joan in 2019, transforming its original events business into a tech platform with a strong first party data, insights and crowd influencing offering.

His efforts have contributed to Supermom receiving a series-A funding of SGD $8 million from Qualgro and AC Ventures earlier during the year. He is also the founder of Louken Group, one of Singapore’s largest local brand and digital agencies with clientele across 8 markets in APAC. His achievements stem from his passion to see the local start up scene grow and he has been an avid tech start up investor, in-house incubator and co-owner of a venture investing arm.

Speaking on his new role, he said, “Combining our twin engines of community growth and AI-technology advancements, Supermom is on course to help brands connect to millions of parents in SEA and I am truly honoured to take on the reins as the Group CEO.”

He added, “My key area of focus as I take on this role will be on scaling the impact of Supermom’s tech-ecosystem to deliver authentic first-party data, sustainable user-generated content, bringing insights of families to brands operating in Southeast Asia.”