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Tag: Parenting

Empathy, value, and community: What SEA brands must understand about marketing to today’s parents
Empathy, value, and community: What SEA brands must understand about marketing to today’s parents
Posted on March 31, 2026
by Teddy Cambosa
To win in 2026, brands must move from being "commodities" to "trusted partners."
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prudential hk VML campaign in the age of AI
Prudential HK’s new campaign highlights young role models redefining success in AI-driven world
Posted on March 4, 2026
by Aliza Carmona
Hong Kong – Prudential Hong Kong, together with VML, has unveiled a new integrated campaign that turns parental anxiety about AI into a conversation on opportunity, creativity, and future-ready children. Titled ‘Next-Gen’, the campaign responds to a joint survey with FuDan University, which found that...
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Supermom announces winners of ‘Brand Awards 2024,’ recognising best brands and products for moms
Supermom announces winners of ‘Brand Awards 2024,’ recognising best brands and products for moms
Posted on March 26, 2024
by Teddy Cambosa
In total, the awards recognised 146 brands across 18 categories. The big winners included Spectra (Breastfeeding accessories) and Nestle NAN (Formula milk) in Singapore, Anmum (Maternity milk) and Dettol (HH sanitizer) in Malaysia, Dettol (HH sanitizer) and Folamil (Pregnancy supplement) in Indonesia...
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Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Posted on February 16, 2024
by Teddy Cambosa
This year's award promises to be bigger in size and scope, covering 18 categories and five countries in Southeast Asia, including Singapore, Malaysia, Indonesia, Vietnam and Thailand. Categories range from baby care, nutrition to education, insurance and travel. 
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Honey-Parenting-9Honey-Vertical-Australia
Nine Entertainment‘s women lifestyle network 9Honey launches rebranded vertical
Posted on October 11, 2021
by Teddy Cambosa
The new 9Honey Parenting vertical merges all existing parenting digital offerings from 9Honey into one offering.
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Half of Filipino parents cite 'freelance' as top choice of work amid the pandemic 
Half of Filipino parents cite 'freelance' as top choice of work amid the pandemic 
Posted on October 8, 2021
by MARKETECH APAC
Filipino parents are becoming more flexible in finding a source of income in this economically-stricken times.
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