Sunkist transforms oranges into fashion accessories in K11 Art Mall pop-up in Hong Kong

Hong Kong – Sunkist® Growers, the California-based citrus cooperative, has launched the Sunkist Joocies Party, a limited-time pop-up at K11 Art Mall in Hong Kong, turning citrus into a seasonal fashion-inspired accessory.

As part of the activation, Sunkist introduced a blind box collection of citrus-themed carry cases and interchangeable charms, designed as collectible lifestyle items. Running from April 9 to 12, the pop-up combines product display with interactive elements aimed at engaging shoppers on-site.

At the centre of the experience is an interactive game where visitors scoop orange balls into a basket within a set time limit, with successful participants receiving an exclusive Joocies blind box featuring one of four designs.

Participants who complete the challenge are also given a complimentary Sunkist High Brix Navel orange, currently in season and positioned as a premium product offering. Both the blind box collectibles and oranges are distributed on a first-come, first-served basis while supplies last.

The space also features dedicated display areas showcasing the full Joocies range, alongside photo zones designed to encourage social sharing and extend the activation’s reach beyond the physical pop-up.