Bangkok, Thailand — Global home appliance brand Haier is holding an event at Central World as part of its Global Champion Tour in Bangkok from 28 January to 1 February, showcasing its localised product catalog.
The “Champion Your Haier Life” event combines a pop-up exhibition with activations involving around 100 partner retail stores in Thailand.
Haier, in partnership with football clubs Liverpool FC and Paris Saint-Germain, has incorporated sports-themed elements into the event, including interactive zones and a mini football pitch.
The tour is supported by a coordinated online and offline campaign, with live streaming on platforms such as Facebook, YouTube and TikTok, alongside in-store promotions.
During the Bangkok event, Haier is presenting a range of home appliances designed for the local market, including a refrigerator tailored for tropical climates and several air conditioning models.
The company entered the country in 2002 and has since expanded its local manufacturing and research footprint.
Haier has increasingly aligned its brand activities in Thailand with sports-related initiatives. Beyond its football partnerships, the company has previously organised running events, sponsored badminton tournaments, and appointed Thai artist BamBam as a brand ambassador to support local market engagement.
In addition to its commercial activities, the company has been involved in community programmes and charitable initiatives in Thailand, including sports sponsorships and donations to local causes, as part of its broader corporate social responsibility efforts.
