Strategic network H+ launches ‘H+ Intelligence’ to advance marketing activities in ASEAN

Tokyo, Japan – H+, the strategic network formed by Hakuhodo Inc. and Hakuhodo DY ONE Inc., has launched ‘H+ Intelligence,’ a new planning platform to accelerate business growth for companies in ASEAN using sei-katsu-sha–centered planning, which aims at advancing marketing activities and business growth in the ASEAN region.

H+ Intelligence is a new system and structure designed to realise Hakuhodo’s Sei-katsu-sha Insight philosophy at a higher level and to further advance planning. It provides an environment and framework for accessing anonymised and diverse sei-katsu-sha data. By leveraging AI-powered analytical platforms, it enables more vivid sei-katsu-sha insight and facilitates advanced planning.

H+ Intelligence also offers new value by combining the human expertise of highly experienced strategists with advanced AI technology to analyse data on sei-katsu-sha. This approach enables a deeper understanding of sei-katsu-sha insights and uncovers the true intentions behind their behaviors with greater precision. 

Through this innovative fusion, H+ Intelligence provides actionable insights across various domains. It delivers cross-border consumer insights, helping businesses discover cultural and behavioral trends in diverse markets. By leveraging AI-powered brand discovery, it redefines brand identities using cutting-edge technology. 

In addition, generative AI insights open up new perspectives by engaging with virtual consumers, fostering creativity and innovation. Additionally, H+ Intelligence offers data-driven solutions that empower business growth across advertising, owned media, commerce, and CRM, ensuring impactful and strategic advancements.

“H+ Intelligence functions as the core of the H+ Growth Ecosystem. It conducts sei-katsu-sha insight analysis combining Hakuhodo proprietary data, the client’s first-party data, and platform operator data to analyze sei-katsu-sha insights according to the objective. Leveraging the Hakuhodo DY Group’s global network and focusing on the four key areas, we enhance the evolution of companies’ marketing activities and promote business growth,” the network said in a press statement.