Tag: ASEAN
Kuala Lumpur, Malaysia — CIMB Group has appointed Kuala Lumpur-based agency Chariot as a creative partner for its Malaysia brand team, marking one of the most significant creative account wins for an independent Malaysian agency in recent years. The appointment highlights the growing confidence brands...
Kuala Lumpur, Malaysia — CIMB has unveiled its new regional brand campaign, ‘Moving You Forward,’ a purpose-led platform designed to highlight how the bank helps customers, businesses and communities achieve meaningful progress across ASEAN. The campaign marks the next chapter of CIMB’s brand evolution...
Jakarta, Indonesia – Hyundai Motor Asia Pacific is uniting football fans to celebrate passion, diversity, and shared experiences across Southeast Asia together with the launch of its new ‘Driving ASEAN as One’ campaign ahead of the Hyundai Cup™ 2026. As the region prepares for the biennial football tournament...
Thailand – Communications consultancy Vero has appointed Laura Spence as Senior Advisor for ASEAN, where she will support business growth, client experience, and talent development across the region. In the role, Spence will work with teams from both Vero and government relations consultancy Vero Advocacy...
Manila, Philippines – Advertising agency TBWA\Santiago Mangada Puno has been appointed lead creative agency for Reckitt Mead Johnson Nutrition across ASEAN, following a regional pitch concluded late last year. The appointment covers the ASEAN creative mandate for the Enfagrow brand, as well as the Lactum...
Singapore – Sprite has introduced a new global brand platform, ‘It’s That Fresh’, across ASEAN and the South Pacific, marking a refreshed regional push spanning more than 15 markets. The initiative includes an updated visual identity, a new sonic branding element, and a series of cultural partnerships...
![[Policy] SG AI Benchmarking](https://marketech-apac.com/wp-content/uploads/2026/04/Policy-SG-AI-Benchmarking-.jpg)
Singapore – Singapore has proposed a new international standard aimed at bringing consistency to how generative artificial intelligence systems are tested, as global efforts to govern the technology gather pace. The proposed standard, ISO/IEC 42119-8, focuses on benchmarking and red teaming methodologies—two...
Singapore – Marina Bay precinct partners United Overseas Bank, Marina Bay Sands, and the Singapore Tourism Board, together with Disney Cruise Line, have unveiled a two-month precinct-wide activation culminating in a three-night fireworks sky show over Singapore’s skyline from 13 to 15 March 2026. Titled...
Singapore – ASEAN brands are gaining global recognition, with 11 regional companies making it into the Brand Finance Global 500 2026—up from 10 last year, according to the latest report from brand valuation consultancy Brand Finance. The report found that the banking sector dominates ASEAN’s representation,...
Singapore — Salesforce has appointed Paul Carvouni as senior vice president and general manager for ASEAN, where he will lead the company’s growth strategy and operational initiatives across the region. In his new role, Carvouni will oversee efforts to accelerate the transformation of ASEAN businesses...
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