Tag: United States
Philippines – Jollibee Foods Corporation (JFC) said its evaluation of options for the international business listing remains ongoing, as it responded to reports suggesting a possible change in IPO destination from the United States to Hong Kong. In a correspondence to The Philippine Stock Exchange, Inc....
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
United States – Omnicom Media has appointed Ellen Griffin as the new global brand president of OMD, the world’s largest media agency network. The move, effective immediately, follows the recent naming of Bradley Rogers as CEO of OMD USA. Griffin previously served as the agency’s president and global...
USA – ByteDance-owned TikTok has signed an agreement to divest its US assets and establish a new entity backed by mostly American investors, CEO Shou Chew said in an internal memo seen by media on December 18, as the transaction moves toward completion. According to CNN, the deal, backed by former President...
United States – PayPal has announced a partnership with OpenAI that will enable users of ChatGPT to make instant payments through the platform, as part of the adoption of the Agentic Commerce Protocol (ACP). The collaboration aims to allow millions of ChatGPT users to complete purchases using PayPal,...
United States — Google has unveiled an updated version of its four-colour “G” logo, which will now serve as the company-wide icon across its products and services. The logo was first introduced a decade ago to reflect the unified look and feel of Google’s branding across apps, platforms, and devices....
United States — Horizon Media Holdings and Havas have announced the creation of a new global agency network, ‘Horizon Global’, which will operate as a commercial joint venture between the two companies. The network, headquartered in New York and spanning more than 100 countries, combines the media operations...
This growth, together with the agency’s regional centers of excellence and suite of data and intelligence solutions, demonstrates Burson's ability to leverage sports and entertainment to build brand reputation, foster lasting relationships and shape culture.
The review, posted by the Office of the United States Trade Representative (USTR), mentioned how these platforms, despite increased investment for IP protection in their platform, the platforms still see significant numbers of counterfeit goods in their respective platforms.
Thailand – Following the premiere of HBO’s hit series ‘The White Lotus’ third season, online travel agency Agoda has reported a 12% surge in accommodation searches for Koh Samui, the show’s primary filming location, with interest from the United States soaring by 65%. Agoda reports that a surge in US...
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