Texas, USA – Yellow Cab Pizza, the Philippine pizza chain under Max’s Group, has announced the opening of a new branch in the city of Houston, Texas. This marks the pizza chain’s newest venture into the United States, as well as its tenth chain opening during the global pandemic.
The Houston branch is the 19th branch of Yellow Cab Pizza globally. To date, Max’s Group International store network comprises 14 territories, with 600 Philippine and 62 international sites situated across various locations in North America, the Middle East, and Asia.
Kay Lee, chief operating officer at MGI International, said, “MGI is proud to be a global exporter of beloved Filipino brands, giving our homegrown products an international stage to showcase the local food scene and bring it closer to diners all over the world.”
She added, “While we are in the same vicinity as other known local brands, early figures have already shown a positive response from the Houston community. We’ve been able to grab the attention of the vibrant and young Filipino population in the area who know the Yellow Cab brand very well. It’s also been wonderful to see non-Filipino customers embrace the brand so positively as they discover our fresh, innovative take on New York-style pizzas.”
The store first opened its doors during Rodeo Week in March with the grand opening scheduled to happen within the second quarter this year.
Meanwhile, Ariel Fermin, president of Max’s Group, Inc., commented, “We have always been proud of the portfolio of well-loved brands we operate both in the Philippines and internationally. While the pandemic may have left an indelible mark, it has not stopped ourselves from becoming a true ‘house of brands’ that is frequented not just by Filipinos but also other nationalities looking for great food and excellent service.”