Asia Pacific – Starbucks, in collaboration with Sanrio, has revealed new limited-edition beverages and merchandise featuring Hello Kitty across 13 countries in the Asia Pacific region, in time for Hello Kitty’s 50th anniversary celebration.
Starting Sept. 10, Starbucks is set to release Hello Kitty-themed apple-based beverages, seven drinkware items, and five lifestyle accessories.
Inspired by Hello Kitty’s favorite food, Starbucks’ new Apple Pie Cream Frappuccino Blended Beverage has a chunky apple sauce base layered with milk and cream frappuccino syrup. Meanwhile, the Red Apple Frozen Tea is made of oolong tea with apple sauce and adorned with Hello Kitty’s signature red bow.
The line-up of drinkware items includes ceramic mugs, water bottles, and stainless-steel tumblers featuring Hello Kitty and her teddy bear, Tiny Chum. The collection also offers lifestyle items such as an apron, phone charm, lanyard, and plush toy.
Additionally, blind box collectables will be available in Malaysia, Singapore, and Taiwan.
The Hello Kitty and Starbucks collection will also be available in Australia, Brunei, Cambodia, India, Indonesia, South Korea, New Zealand, Philippines, Thailand, and Vietnam while supplies last.
“We are delighted to be part of Hello Kitty’s 50th anniversary, celebrating the enduring spirit of friendship and creating shared moments that turn into cherished memories,” Samuel Fung, vice president of product and marketing at Starbucks Asia Pacific, said.
“The Hello Kitty | Starbucks® collection perfectly embodies our shared values of fostering human connections and bringing people together. By evoking nostalgia with a touch of joy and playfulness, we hope the new Starbucks Experience will captivate Hello Kitty and Sanrio fans in the Asia Pacific region, enticing them to share these moments with the special people in their lives,” Fung added.
Starbucks has previously collaborated with Disney and BLACKPINK.
