Hong Kong – StackAdapt, an AI-powered advertising platform, has announced the appointment of key executives to strengthen its team in the Asia-Pacific (APAC) region. The company appointed two executives to lead operations in Hong Kong and Japan.
Jeffrey Kwan has been named head of business for Hong Kong, while Takeshi Yamaguchi joins as head of business for Japan.
Kwan brings extensive experience launching adtech companies into new markets, including Teads. He has also worked with Financial Times and Reuters.
Meanwhile, Yamaguchi has a strong track record in the industry with previous roles at Ogury, Monks, Integral Ad Science.
StackAdapt plans to further expand its market presence in APAC. Currently, its presence extends to Singapore, Australia, New Zealand, Japan, and Hong Kong.
Recently, StackAdapt also hired former Google executive Deirdre Chew and ex-Meta executive Liam McCarten for leadership roles in APAC.
“Welcoming Jeffrey and Takeshi to StackAdapt demonstrates how serious our ambition is to continue growing our presence across North Asia. Their track record of scaling businesses and building deep partnerships with agencies and brands will only further the momentum we’re seeing across the APAC region. Through our tech, our team, and our focus on creating real value for marketers , we’re incredibly bullish in the demand to support agencies and brands in delivering their critical business outcomes,” Liam McCarten, vice president of APAC at StackAdapt, said.
“StackAdapt stands out in the market with its cutting-edge technology, including advanced AI and machine learning tools, a powerful suite of creative ad builder solutions, and a comprehensive multi-channel marketing solution. In my view, the StackAdapt platform is a formidable alternative to other DSPs, offering the speed and service needed to manage complex digital advertising campaigns at scale with ease, ultimately delivering a strong return on a brand’s media investments,” Kwan said.
Yamaguchi commented, “The Japanese market is large in terms of digital advertising spend, but advertisers and agencies are still hesitant to make a commitment to programmatic. As the rest of the world has already made a shift, this gap could become a serious issue for Japan’s market in the near future. With a unique approach and technology, we believe that StackAdapt can help grow the programmatic advertising market in Japan.”
StackAdapt’s platform allows media buyers to plan, execute, and optimise cross-channel campaigns.
