Sydney, Australia – StackAdapt, a multi-channel advertising platform, has launched the self-serve StackAdapt Brand Lift for advertisers in the Asia-Pacific (APAC) region.
Through the update, advertisers and agencies can initiate brand lift studies within the StackAdapt platform, allowing them to measure campaign performance across multiple channels.
The StackAdapt Brand Lift offers real-time insights and audience perceptions at multiple stages, enabling data-driven actions. It eliminates the need for third-party solutions, which can cause delays and can be more costly.
Leveraging data accuracy, the new feature can provide reliable insights into the audiences’ perception of campaigns. It leads to precision in campaign performance findings, and consequently, optimisation of performance.
Additionally, StackAdapt allows customisation within its platform, ensuring that advertisers can tailor their studies according to their campaign goals. It also allows marketers to start and stop studies when necessary.
The brand lift tool supports a range of digital channels including native, display, video, CTV, OTT, audio, and in-game advertising.
Liam McCarten, vice president of Asia-Pacific at StackAdapt, commented, “Our mission at StackAdapt has always been to empower our users with the most advanced tools to drive successful outcomes. With the introduction of our self-serve brand lift studies, we’re giving advertisers the ability to gain critical, real-time insights with unprecedented speed and flexibility. This is a transformative solution for marketers who need to stay agile and responsive in a rapidly evolving digital landscape.”
