Kuala Lumpur, Malaysia – Local bottled water manufacturer Spritzer has appointed Universal McCann as its media agency of record. The mandate officially commences on February this year.
UM’s remit will encompass all media duties including strategy, planning, buying, research, and data and analytics for Spritzer. The news comes following a competitive pitch review which commenced in November 2024.
Sue-Anne Lim, chief executive officer at Universal McCann said, “Spritzer is a trailblazer in the Malaysian bottled water industry, with a strong commitment to innovation, sustainability, and delivering delicious hydration solutions.”
She added, “Likewise, UM has always been at the forefront of where opposites meet – analytics and creativity, data and content, science and art – able to deliver with a full spectrum of services in between. We are excited to marry our expertise to support Spritzer as a brand leader in this market and have great things in mind for this partnership.”
Meanwhile, Shiao Chan, head of marketing at Spritzer, commented, “UM has exceptional creative thinking and innovation at its very heart. They understood the task at hand, and demonstrated a keen understanding of our brand to develop a strong strategy that clearly demonstrates growth and business impact.”
She added, “This left and right brain thinking on how media and creative comes together, hand in glove, is what we were looking for. We look forward to building on this collaboration to help us propel our brand into its next chapter of growth.”
