Singapore – Global sports marketing company rEvolution has announced the establishment of a strategic base in Singapore. This will serve as the company’s point of operations in Asia-Pacific, enhancing global brand visibility and activation for both existing and potential clients in the region.
The move comes in response to the growing client demand for rEvolution’s integrated services in sports marketing, brand consulting, creative strategy, content, gaming and esports marketing, and sponsorship activation.
With the immense popularity of gaming and esports in Asia and China’s upcoming inclusion in the Formula 1 calendar for 2024, the new office taps into the region’s growing influence in the global sports industry.
John Rowady, CEO of rEvolution, said, “Establishing our strategic base in Singapore represents the next step towards our global vision to immerse ourselves in one of the most dynamic sports markets in the world. We’re scaling our expertise to accelerate brand and rights holder value to the Asia-Pacific sports landscape.”
He added, “We create partnerships that not only elevate brands but also contribute meaningfully to the vibrant sports culture in the region. This is a landmark moment for us, setting the stage for an exciting new chapter in the story of rEvolution.”
Meanwhile, Claire Ritchie, executive vice president for international at rEvolution, commented, “Fortifying our reach into Asia-Pacific aligns perfectly with our global strategy. Our strategic base in Singapore strengthens rEvolution’s ability to offer 24/7, innovative solutions to our clients, wherever they are. We look forward to enhancing and broadening our talent roster in Asia-Pacific, which includes both our experienced team members and new, exceptional talent who will be joining us.”
Some of its partners include industry leaders such as NetApp, Hyundai, Amazon Web Services, Capgemini, Lamborghini, Continental Tire, Tata Communications, to name a few. The office brings rEvolution’s vast expertise in areas like motorsports, football, rugby, equestrian events, golf, basketball, baseball, sailing, esports, and gaming.
