Singapore – The Singapore Institute of Technology (SIT) has launched a new admissions campaign in collaboration with creative agency FiftyFull. Centered on the theme “Prepared for Life,” the campaign features real students at SIT’s new Punggol Campus and highlights the university’s focus on applied learning and industry readiness.
SIT’s new admissions campaign aims to increase enrolment for the upcoming academic year by showcasing its applied learning approach and industry connections.
Running from January to March, the campaign targets students, adult learners, and parents, emphasising SIT’s partnerships with industry and its role in preparing students for the workforce through real-world learning, work-study programs, and professional networking opportunities.
The campaign film follows SIT students from enrolment to the workplace, using a split-screen effect to illustrate their transition from classroom to career. Filming required coordinating 50 students’ schedules across multiple locations.
Commenting on the campaign, Sabrina Chua, director of corporate communications at SIT, said, “We wanted to showcase SIT’s uniqueness as Singapore’s leading university of applied learning and how we develop our students to be career-ready. The admissions campaign developed by FiftyFull has beautifully captured SIT’s core proposition.”
Chua continued, “By using real-life students going about their day-to-day lives, the campaign powerfully communicates the value of a SIT education—real work experiences and real-world preparation. We hope that more students and adult learners will consider our proposition when exploring higher education and get industry-ready with SIT.”
SIT’s campaign film is accompanied by print ads, out-of-home displays, social content, and on-ground activations. The campaign highlights various ways the university equips students with lifelong skills for their careers.
Vanessa Heng, creative partner at FiftyFull, commented, “SIT is a special brand for us, and through years of experience, hardships, and successes together with the client, we understand what works with our audience and the brand. The first most important thing when it comes to creative treatment is authenticity.”
“We also planned and adjusted the campaign roll-out through years of testing and research, tailoring the messaging while analysing our audience’s thought process and behaviour. Our conclusion is that an SIT degree is more than a piece of paper; it’s the start of an enriching journey that fulfils a purpose, and we hope that this message has been conveyed effectively,” Heng added.
SIT, Singapore’s first university of applied learning, offers degree programs focused on key growth sectors. FiftyFull was appointed last year on a 24-month contract to develop annual admissions campaigns across various marketing channels.
