Singapore – The Singapore Kindness Movement (SKM) has launched a new anthology series inspired by filmmaker Wes Anderson celebrating the power of human connections. The anthology series, called ‘Shorts³’ aims to promote neighbourly relationships.
The films, titled ‘The Curious Case of Claire Charles,’ ‘Kari (Curry, 咖喱, கறி),’ and ‘Bubur Cha Cha,’ promote pro-social norms like mutual aid and appreciation within communities. Exploring the importance of a connected society, the films inspire Singaporeans to foster kindness towards their community.
The ‘Shorts³’ series is part of SKM’s ‘Be Greater Campaign 2024’, which aims to encourage kindness in Singaporeans.
Produced by Bless7Up, the films feature Singaporean talents such as Benjamin Kheng, Shye, Farah Lola, Ebi Shankara, Bridget Fernandez and Tommy Wong.
Prior to the release of the anthology, SKM pulled a social media stunt through the release of shorts designed by Teratai Mokhzani featured curry-themed prints on a yellow base to symbolize appreciation and a pink waistband to represent love.
SKM has also partnered with Cruddy to create an out-of-home campaign at the Bugis Downtown-East West Line MRT walkway and a limited-edition t-shirt.
Additionally, SKM has partnered with the Housing and Development Board (HDB) to launch Project heARTlands 24, an immersive escape room experience that aims to promote art and kindness in the heartlands.
Michelle Tay, executive director at Singapore Kindness Movement, said, “Our annual Be Greater campaign presents our continued efforts to spread and inspire kindness in Singapore. According to the SKM’s Graciousness Survey 2024, more than 4 in 5 of respondents were cited to have encountered some form of barrier to interacting with their neighbours. Through the creativity and storytelling of these three short films, I hope it broadens the mindsets of people that we all can be kinder as neighbours, as we aspire for a caring and considerate community. Shorts³ is a call to Singaporeans to engage meaningfully, to respect our multiculturalism, and to inspire others to foster greater connections with our neighbours. We are proud to have worked with amazing local filmmakers and talents who have brought our ideas to life.”
“The Be Greater campaign is about inspiring Singaporeans to be a greater version of themselves. We’re delighted to partner with local brand, Cruddy, and the continued support from our partner HDB amplifies the values of appreciation, mutual aid and gracious living across the island. While we’ve had fun bringing this campaign to life, I hope it will evoke change and spark meaningful conversations that eventually create a kinder and more gracious Singapore,” Tay added.
