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Marketing Featured Southeast Asia

Top retailers in PH: SM Retail, 3 local firms lead rankings

Philippines – The pandemic flipped everything on 360 degrees, and to look at the current rankings of the top companies in the business sector is to view it from a whole new perspective. Market research firm Euromonitor International has recently released its list of the top companies in the retail industry in Asia for 2020, and in the Philippines, a majority of those that were leading the in the year 2019 are still the ones that reigned in 2020.

Out of the 10 in the list, the top five all registered steady growth in sales in 2020, retaining their standings from the past year. SM Retail, which holds a nationwide portfolio of department stores, supermarkets, and specialty stores, still came out as the leading firm in the sector. It was followed by pharmaceutical company Mercury Drug, with grocery retailer Puregold Price Club coming out on the third spot. Meanwhile, another giant in retail, Robinsons Retail Holdings, registered neither a drop nor an improvement in sales as well, landing the top fourth spot, while specialty store group Seven & I Holdings rounded the top five. 

Top retailers in the Philippines

Three of the top firms, which are also all international companies – beauty and wellness AS Watson Group, China-based Alibaba Group, and Shopee’s parent company Sea – all recorded improvements in sales landing the 6th, 8th, and 9th spots respectively.

Meanwhile, local grocery retailer Metro Retail Stores Group was shown to drop sales in 2020, with international home retail Wilcon Depot also demonstrating the same movement in sales.

SM Retail, which registered $5.4b in sales in 2020 came out as the 9th leading retailer in the Southeast Asia region. For the region, Tokopedia took the crown with $11.7b in total sales for the year. 

Meanwhile, for the whole of Asia, it was China’s Alibaba Group Holding and JD.com that were named as top firms. 

The pandemic remains to be the biggest determinant of the rankings, where the lockdown in the Philippines had become one of the longest globally, which started in March of 2020, and is still presently in reinforcement. According to Euromonitor, this affected the way people chose to fulfill their essentials, where mixed retailers were the worst hit, with consumers opting for specialist retailers, presenting a convenient way to obtain what they needed in stock. 

With people cooped up at home, the current situation panned out greatly for e-commerce, and this showed with Shopee’s parent firm Sea registering an increase in sales. According to the report, the category had already been growing at a double-digit pace pre-lockdown but this was accelerated in 2020 with people maximizing the ease of online retail. 

An interesting growing trend in 2020 in the Philippines is community stores, or stores that are situated in nearby communities and neighborhoods. These existed prior to COVID-19, and the increase in popularity can be attributed to the presence of Alfamart, a minimart that is a hybrid between a supermarket and a convenience store. 

Alfamart is a chain of convenience stores from Indonesia, with over 10,000 stores across Indonesia and the Philippines. Euromonitor said the concept increased in relevance in 2020 as consumers looked for the most convenient ways to complete their shopping trips, with the trend expected to continue further.

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Platforms Featured Southeast Asia

These are the top 10 Hari Raya ads by MY brands on YouTube

Kuala Lumpur, Malaysia As Malaysians celebrate the end of the holy month of Ramadan last 13 May, brands of various industries have launched each of their unique campaigns to come in solidarity with Muslims in Malaysia, and commemorate Hari Raya.

YouTube in Malaysia has just launched the year’s top 10 Ramadan-Raya ads that have touched the hearts of many viewers, where the list was based on factors such as organic and paid views, watch time, and audience retention.

1. Tenaga Nasional Berhad: TNB Raya 2021: Hikmah Raya Aida

For this year’s Raya, Malaysia’s electric utility giant Tenaga Nasional Berhad (TNB) released a quirky short film, featuring the brand’s well-loved character, Aida, who came to realize that ‘family time’ is the most important treasure in life.

2. Etiqa: Etiqa 2021 Raya – Balik Tanjung Mana?

Through a married couple-themed ad, insurance and takaful business firm Etiqa in the country reminded its viewers of the value of ‘togetherness’ this Raya.

3. Watsons Malaysia: Watsons Raya 2021 #RayaUnikRayaIkonik

In a musical short film, health and beauty retailer Watsons in Malaysia introduced the unique family of Ayda Jebat and Nabil, embracing each other’s differences to have an iconic, unforgettable Aidilfitri.

4. MR DIY: Iklan Raya MR.DIY 2021: Kerana Azman

Household products retailer MR DIY inspired viewers with a heart-warming campaign that highlights ‘self-worth’.

5. Lazada Malaysia: Lazada Ada Sentuhan Raya 5.5

In line with e-commerce platform Lazada’s 5.5 Sale, the app released some amazing deals and ‘lowest price guaranteed’ promise for its customers.

6. Petronas: PETRONAS RAYA 2021: Syukur Raya

Narrated by a singing dove, the short animated film by the country’s oil and gas company Petronas Malaysia presented a fun and cheeky story of compassion.

7. RHB Group: RHB Group Raya 2021: Sempurna

Malaysian financial service company RHB Group showed its support to the deaf community through a Raya ad that tells the true story of a girl, who shares videos of herself performing sign language song covers, despite suffering from a hearing disability.

8. Saji Malaysia: Iklan Raya SAJI 2021: Mangkuk Tingkat Mak Teh

Cooking oil brand Saji celebrated Ramadan through a heart-rending campaign, highlighting a wife’s longingness for her husband.

9. Julie’s Biscuits: Ini Iklan Raya, tau?!

Through a comic yet meaningful campaign, biscuit brand Julie’s Biscuits made use of typical Raya ad scenarios to encourage its consumers to show more appreciation towards women.

10. Shopee Malaysia: 2021 5.5 Raya TVC

In a 15-second sing and dance video, Shopee in Malaysia introduced its Ramadan and 5.5 Sale which offered shoppers free shipping with no minimum spend.

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Platforms Featured Southeast Asia

Shopee PH rolls out this year’s virtual National Food Fair to support MSMEs

Manila, Philippines – Shopee in the Philippines has launched anew this year’s National Food Fair, which had been originally introduced to support local businesses, done in partnership with the Department of Trade and Industry (DTI).

The National Food Fair was first launched in May 2020 and is being relaunched in 2021 to give micro, small, and medium enterprises (MSMEs) an online platform to showcase their products during the COVID-19 pandemic. 

Following last year’s online set-up, consumers can find products such as jams, pastries, condiments, and more from local sellers starting from 10 to 16 May.

“Now more than ever, it is crucial that we provide our local businesses with opportunities to bounce back and stay afloat. Shopee will continue to ramp up its efforts to plan initiatives that support local MSMEs and help them thrive on our platform. We invite our shoppers to support our local entrepreneurs this 10 to 16 May at the National Food Fair,” said Martin Yu, the director at Shopee Philippines. 

Meanwhile, Marievic M. Bonoan, Director at DTI – Bureau of Domestic Trade Promotion, shared that they are working towards empowering MSMEs by expanding and increasing their access to economic opportunities. 

“We have partnered with Shopee to further bolster our support for Filipino MSMEs, especially during this pandemic. With the online National Food Fair, local businesses can promote their products on a larger scale and help them grow in the long run,” said Bonoan.

Last February, Shopee also launched #TatakPinoy: Buy Local, Support Local, a campaign that empowered local MSMEs by giving their products a spotlight on the platform, and other Shopee initiatives focused on online sellers to equip them with the necessary tools to monitor their business growth and development while providing them with knowledge on e-commerce and digital marketing.

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Marketing Featured Southeast Asia

MY telco Maxis ties up with Shopee, launches first Raya shoppable campaign

Kuala Lumpur, Malaysia – In observance of the Muslim holiday Hari Raya, Malaysian telco Maxis has partnered with e-commerce platform Shopee in releasing a shoppable holiday-centric campaign, which encourages Malaysians to shop online for their Raya festivity needs in support of local SMEs, whose businesses are greatly affected by the pandemic.

Hari Raya, or also known as Eid al-Fitr, is a Muslim religious holiday that marks the end of month-long dawn-to-sunset fasting of Ramadan. In Malaysia, Hari Raya is a well-known holiday, many Muslims and even non-Muslims return to their family home, known by the term ‘balik kampong’ where they go home to their loved ones a day before the festivities.

Maxis has released the ad ‘Raya Si Sakan’, in collaboration with Shopee, which combines storytelling with technology through shoppable ad features, turning a typical video into a shopping catalogue for entrepreneurs to promote and sell their products.

Maxis is inviting Malaysians to shop for their Raya festive needs in support of a noble cause for online merchants. Malaysians can select from over a wide range of products showcased at Maxis’ dedicated campaign page, from fashion, food, Islamic wares, décor and home items, as well as arts and crafts. In addition, this campaign puts the spotlight on local micro-entrepreneurs to help them unlock their ‘rezeki’ potential through the power of e-commerce. 

The narrative follows the quirky tale of a husband and wife preparing for the Raya festivities. While the wife prepares new things for the festivity, the husband has been spending online to buy merchandise from sellers, from beauty products, Raya-centric foods and dresses.

The general theme of the campaign encapsulates a new thought of celebrating Raya, as the husband says that he is spending online so that the merchants as well can earn and enjoy their Raya as well.

For Tai Kam Leong, head of brand and marketing at Maxis, the Raya season has always been personified by acts of generosity and shopping, and they were inspired to blend the best of both traditions, using our shoppable Raya film to turn shopping into acts of giving.

“Bringing sellers and shoppers together in this digital space, we are encouraging people to support local businesses, while giving the latter the exposure they would not ordinarily get otherwise. And as a tribute to their entrepreneurial spirit and contribution to our economy, we want to put the best of technology in their hands to enable them to Always Be Ahead,” Leong stated.

Meanwhile, Kenneth Soh, head of Shopee Mall Malaysia, stated that this partnership with Maxis is another initiative to make e-commerce accessible, inclusive and beneficial for all Malaysians. 

“As we further our goal of using technology to empower the communities that we serve in, this joint effort will help local entrepreneurs, particularly B40 entrepreneurs by giving them the opportunity to gain exposure and sales,” Soh stated.

Soh says further, “Beyond sales, the initiative strives to provide livelihoods for the entrepreneurs and help them survive during these trying times. We are humbled to be part of this collaboration and we look forward to greater things that will benefit the country together with Maxis.”

Maxis has been supporting the SME and micro-SME community for several years now. Recently, it launched its eKelas Usahawan, a structured digital marketing program to empower women entrepreneurs in rural communities to develop a stronger digital presence.

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Marketing Featured Southeast Asia

ShopeePay further eyes top e-wallet status via tie-up with PH’s Puregold

Manila, Philippines –ShopeePay, Shopee’s in-app digital wallet, is fast becoming an entity of its own, with the e-commerce continuously introducing partners and features that move it beyond its primary function – as payment for orders on the platform. This time, ShopeePay in the Philippines has partnered with one of the leading supermarkets in the country, Puregold. 

The tie-up will see the leverage of the use of QR codes for over-the-counter grocery purchases. Puregold has over 406 branches nationwide. The shopper, once at the cashier of any branch, will only need to inform first that he intends to pay with ShopeePay. Once the shopper goes to his ShopeePay wallet action bar, he will need to tap ‘Scan’, and click QR / Barcode, and enter his 6-digit ShopeePay PIN. The shopper will then present the generated QR code to the cashier for scanning, and receive a confirmation of the payment once done.

“Puregold is excited to partner with ShopeePay for this initiative. At Puregold, we want to give our customers only the best kind of service and overall quality shopping experience, and that includes easier and safer payment methods. Through the convenience of digital payments, we aim to increase customer enthusiasm while consumers maintain their purchasing power,” said Ferdinand Vincent Co, the president of Puregold.

Meanwhile, Martin Yu, the director of Shopee Philippines, commented, “We are always thrilled to partner with one of the Filipinos’ favorite brands, such as Puregold. Through ShopeePay, we strive to ensure that users can shop and pay with ease. In addition to the ease of use, ShopeePay offers several benefits to users which include convenience, a seamless user experience, security, and greater cost savings.” 

By using ShopeePay, shoppers can also enjoy up to 20% cashback starting today, 21 April until 31 December 2021.

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Platforms Featured Southeast Asia

Shopee PH lets shoppers donate to charities via ‘Bayanihan’ initiative

Manila, Philippines – Shopee in the Philippines has run Shopee Bayanihan, an initiative within the platform that enables shoppers to donate safely and conveniently to charity institutions to extend help to the underprivileged.

Shopee has a wide network of 49 partner charity organizations which includes World Vision, Caritas Manila, Habitat for Humanity, and Kaya Natin Movement, as well as Philippine Red Cross, and Virlanie Foundation; and Shopee offers two ways for users to donate to them.

First, by purchasing donation vouchers. Users will only need to search for the partner foundation they want to donate to, select the donation voucher they wish to purchase, and add it to their cart. After paying through card payment, online banking, or ShopeePay, users will receive the confirmation through a push notification.

Another option for the donation is via ShopeePay. Users will only need to go to their ShopeePay wallet action bar and tap ‘Scan’. After scanning the QR code displayed on the partner’s social media account, they will need to input the amount they wish to donate and confirm with their 6-digit ShopeePay PIN. 

“Shopee is fully committed to utilizing our platform for the greater good. As the nation continues to adapt to the current situation, it is essential for us to step up and support the communities struggling to stay afloat. Every one of us has a role to play during this period, and we will do what we can to help different sectors and local communities tide through this challenge by allowing in-app donations,” said Martin Yu, the director at Shopee Philippines.

Under Shopee Bayanihan, Shopee has also offered a digital package for frontliners, and has provided funds for online sellers through the Seller Support Package, and donated transistor radios to students in rural areas to help them continue with their studies.

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Platforms Featured Southeast Asia

Shopee kicks off first regional ‘mega sale’ of the year

Singapore – Shopee has announced the platform’s first-ever ‘mega sale’ this year, the ‘4.4 Mega Shopping Day’ across Southeast Asia and Taiwan, as part of the company’s build-up of annual platform events.

To cater to the growing interest for late-night shopping, especially during shopping festivals, the finale of 4.4 Mega Shopping Day on 4 April will feature a 2-hour Midnight Mega Sale with deals on thousands of products. Users can also tune in to the Shopee app every day till 4 April for special in-app entertainment, as well as bigger and better deals from the largest array of sellers and brands.

“The Shopee 4.4 Mega Shopping Day is another first for Shopee and the industry, as we bring the excitement of the year-end shopping festivals earlier into the year. Building on the success of our 9.9 Super Shopping Day, which we pioneered in 2016, we have worked closely with our brands and sellers to bring our users even more joy and value throughout the year,” said Chris Feng, chief executive officer at Shopee.

Part of the entertainment in the 4.4. Mega Shopping Day is a live performance from K-pop girl group Mamamoo, who is also the event’s regional celebrity. They will be presenting their top hits such as ‘Mr. Ambiguous’, ‘Starry Night’ and ‘HIP’ exclusively on Shopee Live, on 4 April. Shopee users can also stand a chance to win exclusive Mamamoo autographed albums.

“We are also thrilled to have Mamamoo join us to deliver a spectacular performance on Shopee Live as part of our 4.4 celebrations, so that our shoppers can enjoy the best entertainment, deals, and rewards,” Feng added.

Shopee’s mega event will feature exclusive deals such as ‘Midnight Mega Sale’; where shoppers can enjoy products from 12AM to 2AM on 4 April, as well as enhanced loyalty programs where shoppers can earn special vouchers and rewards via the new in-app loyalty program Shopee Loyalty every month.

In addition, Shopee will also introduce more features during the mega sale, including co-streaming with platform merchants on Shopee Live, earning rewards through in-app games like Shopee Farm and Shopee Bubble, and programs on Shopee TV and respective TV programs in the region to enjoy market-targeted rewards and deals.

“4.4 Mega Shopping Day is packed with an exciting range of promotions and entertainment specially designed for Shopee users. I look forward to an amazing first 4.4 Mega Shopping Day as we celebrate another milestone with everyone in the region,” Feng concluded.

‘4.4. Mega Shopping Day’ will also feature new merchants on the platform, including K-beauty brand Sulwhasoo, who will be holding their first regional Super Brand Day with special deals, gift boxes, and brand samples. Premium Japanese beauty brand Shiseido will also be officially launching on Shopee, offering deals and their limited edition beauty set.

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Platforms Featured Southeast Asia

ShopeePay encourages Filipino shoppers to go cashless at ‘4.4 ShopeePay Cashless Festival’

Manila, Philippines – ShopeePay, Shopee’s in-app digital wallet, will be running its cashless festival for the second time, this time, for its 4.4 platform sale. 

The special sale, called ‘ShopeePay Cashless Festival’, aims to encourage Filipino app users to shop, buy load, and pay bills through the digital wallet. The previously held cashless festival by Shopee was in February, while the currently ongoing festival will run up to 25 March.

All Shopee users who will pay via ShopeePay during the event will get to enjoy free shipping for a minimum spend of ₱149 on various categories. There will be sitewide free shipping vouchers redeemable for today for a minimum spend of ₱199, which will be released throughout the day in limited quantities. Meanwhile, there will be another all-day sitewide free shipping slated on 4 April. 

ShopeePay users can also enjoy exclusive ₱1 deals and different offers from local fast food brands, such as Jollibee, McDonald’s, and Dunkin’ Donuts, as well as Domino’s. Furthermore, on the festival’s slated last day 25 March, there will be flash deals for load buying throughout the day. Shoppers can get ₱20 load for only ₱10, and ₱50 load for only ₱37.

By using ShopeePay, shoppers can earn more coins cashback that they can use to get discounts on their next shopping spree.

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Platforms Featured Southeast Asia

ShopeePay appeals to unbanked users with new TouchPay tie-up

Manila, Philippines As more Filipinos adopt cashless payment methods, ShopeePay, Shopee’s in-app digital wallet, has partnered with local automated payment services provider, TouchPay, to add more options for shoppers to top up their e-wallets. 

With over 600 locations in the Philippines, ShopeePay users can add to their balance through TouchPay’s automated payment machines (APM). 

The partnership with TouchPay aims to strengthen Shopee’s digital payments ecosystem to meet the rising digital adoption, where through TouchPay, those that remain unbanked and uncarded can top up their mobile wallets using cash.

To top up ShopeePay via TouchPay, users only need to go to any TouchPay APM, following the selection of TouchPay as their payment method. After paying with cash, users will then receive a receipt for confirmation with the top-up amount to be credited to ShopeePay within 24 hours.

TouchPay machines can be found in known establishments such as Ayala Malls, SMDC, and Watsons, as well as Mercury Drug branches, among others.

Martin Yu, the director of Shopee Philippines, said, “ShopeePay is excited for this opportunity to better serve our users. As users increasingly embrace digital payments, ShopeePay aims to enable consumers to transact more conveniently with us. We are committed to excellent service and will continue to provide the best online shopping experience to our customers this 2021.”

Other available ShopeePay top-up channels are GCash, 7-Eleven CliQQ, and ECPay, as well as Bayad Center, and LBC Bills Payment, among others. Shopee users with bank accounts are also able to top up using online banking and over-the-counter.

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Platforms Featured Southeast Asia

New campaign by Shopee, P&G aims to break gender stereotypes in household

Manila, Philippines – To celebrate this year’s International Women’s Day, Procter & Gamble (P&G) has partnered with Southeast Asia’s (SEA) e-commerce platform Shopee to launch its latest campaign, #ChallengeTheChores.

The campaign aims to challenge gender stereotypes by promoting a sense of joint responsibility within the household and encouraging family members to team up and share the responsibility of doing household chores as the brunt of the work has fallen on women during the pandemic, with several extra responsibilities and commitments added to their already busy lives.

To further explain the significance of addressing this call for shared responsibility, a feature on how household chores can be equally divided and tackled together will also be released.

The campaign will be launched progressively across five SEA markets, including Singapore, Malaysia, Indonesia, Philippines, and Vietnam, featuring a series of challenges that aim to motivate families to take on household chores together, such as doing the laundry and attending to a child’s needs.

During the campaign period, shoppers in each market can also look forward to live streams featuring key opinion leaders. The campaign also includes exclusive in-app activities to acquire special deals and win prizes, as well as the classic Shopee Catch game to collect many P&G products giveaway or vouchers.

According to Shopee, women are the most active shoppers on the platform in product categories such as household and other fast-moving consumer goods. As e-commerce becomes more prevalent, Shopee looks to leverage its platform to encourage conversations through interactive campaigns for its consumers.

Alexandra Vogler, senior director of P&G e-commerce for Asia Pacific, Middle East, and Africa, commented, “P&G is deeply committed to equality and inclusion. Through this campaign, we want to raise awareness of the imbalanced distribution of chores. Through an entertaining short film and an interactive, gamified experience, we hope to inspire people to #ChallengeTheChores and drive greater equality within households.”

Meanwhile, Martin Yu, director of Shopee Philippines, said that they are proud to partner with P&G on this meaningful initiative, saying that besides encouraging families to take on equal responsibilities of household chores, they also seek to provide our users with a wide assortment of products to make everyday household chores convenient and manageable. 

“We look forward to launching more of such engaging campaigns with P&G that would enrich the shopping experience for our users,” said Yu.