Singapore – Edelman has strengthened its production and studio capabilities across Asia Pacific with the appointments of Jack Shillito as Head of Production, APAC, and Edmund Quah as APAC Head of Studio.
The appointments are part of the agency’s continued investment in expanding its regional production network, integrating AI-enabled workflows and enhancing content delivery across global markets.
Based in Singapore, Shillito will oversee Edelman’s production capabilities across Asia Pacific, focusing on a more connected regional production model aligned with the agency’s global network.
He brings more than a decade of experience spanning television, digital and branded content, having previously worked with brands including Coca-Cola, Diageo, Deliveroo and Amazon.
Meanwhile, Quah, who is based in Kuala Lumpur, takes on the role of APAC Head of Studio. He joins from Ogilvy, where he led integrated production and marketing operations.
At Edelman, he will focus on strengthening studio capabilities and delivering culturally relevant content across the region.
According to Edelman, the appointments will help improve collaboration across markets and time zones, enabling faster production cycles and more integrated content delivery for clients worldwide.
Rakesh Thukral, CEO of Asia Pacific at Edelman, said audio-visual storytelling has become central to client communications and business outcomes, adding that the new leadership will further connect the agency’s production capabilities across the region and globally.
Shillito said he was drawn to Edelman’s ambition around production, creativity and technology, while Quah said his focus would be on creating culturally relevant work that audiences actively choose to engage with.
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