Lite n’ Easy appoints Ogilvy Australia as agency of record 

Sydney, Australia  — Lite n’ Easy has appointed Ogilvy Australia as its agency of record following a competitive pitch, as the health and wellbeing brand looks to accelerate its next phase of growth through an integrated marketing approach.

Under the new partnership, Ogilvy Australia will deliver a full suite of brand services spanning strategy, creative, customer experience (CX), social media, and influencer marketing. 

The agency will also bring its expertise in multicultural marketing, health communications and behavioural science to support Lite n’ Easy’s evolving brand ambitions.

The appointment comes as Lite n’ Easy celebrates its 40th anniversary, marking a new chapter for one of Australia’s longest-standing health and wellbeing brands as it adapts to changing consumer expectations around nutrition, wellness, and weight management.

By combining integrated brand building with consumer engagement, influencer marketing and commerce capabilities, the partnership aims to strengthen Lite n’ Easy’s position in Australia’s increasingly competitive health and wellness market.

Nathan Hayman, CEO of Lite n’ Easy, said the company sought a partner that understood both the brand’s legacy and the rapidly evolving health landscape, while supporting its future growth ambitions.

“As we celebrate 40 years of helping Australians lead healthier lives, we were looking for a partner who understood both our heritage and the ever-changing health landscape. The integrated approach across brand building, consumer channels, influencer, commerce felt right for our future ambitions,” said Hayman. 

Meanwhile, Kirsty Muddle, CEO of Ogilvy Network ANZ, added that the agency’s health expertise and understanding of the broader wellness ecosystem position it well to help Lite n’ Easy navigate changing consumer behaviours and emerging healthcare channels.

“We’re excited to help it navigate this transformative moment. Our deep expertise in health gives us a strong understanding of the broader ecosystem surrounding weight management and healthy eating, from consumers through to healthcare professionals and emerging healthcare channels, and beyond,” shared Muddle. 

Australian-owned since 1986, Lite n’ Easy continues to support Australians in building healthier eating habits, with the new agency partnership reinforcing its commitment to delivering long-term brand growth and consumer relevance.