Manila, Philippines – E-commerce platform Shopee is set to launch #TatakPinoy (Filipino branded) Virtual Trade Fair, a virtual fair aiming to promote Filipino brands and micro, small, and medium enterprises (MSMEs). 

The three-day event which is slated for February 19- 21, is in partnership with the Department of Trade and Industry (DTI), and sets the stage for shoppers to discover and purchase local delicacies and pasalubong items from Regions XII and IV-A. They can also anticipate products from Filipina-owned businesses, as Shopee and United States Agency for International Development’s (USAID) team up to empower local female entrepreneurs.

Amid the lockdown, Shopee helped physical businesses to transition to digital through its Seller Masterclasses and has previously partnered with DTI, USAID, and local government units in the country for initiatives that helped Filipino entrepreneurs gain a basic understanding of e-commerce and digital marketing. 

DTI’s Bureau of Domestic Trade Promotion said in a statement, “The Department of Trade and Industry – Bureau of Domestic Trade Promotion is proud to be a partner for #TatakPinoy on Shopee. This initiative will connect thousands of consumers to more than a hundred MSMEs on one platform. We invite Filipinos from all over the country to patronize and take pride in products that are certified #TatakPinoy from the National Trade Fair Pop-up Store and Go Lokal! Shopee Mall.”

Meanwhile, Martin Yu, Shopee Philippines’ director, commented, “Local brands from microbusinesses to SMEs can all contribute to the Philippine economy’s growth. Considering that most local businesses still can’t promote their products outside of online platforms due to the pandemic, Shopee also wants to create the opportunity to showcase the best Filipino brands.”

During the event, exclusive discounts of up to 10% off on supporting Filipino brands such as Colourette, Vice Cosmetics, and Human Nature will be offered to shoppers.

Manila, Philippines – E-commerce platform Shopee has officially launched its new Shopee Loyalty Program, aimed at delivering a more rewarding shopping experience for users.

Through the Shopee Loyalty Program, users can enjoy a range of exclusive perks, vouchers, and deals every month when they shop more with Shopee. 

The membership is free and consists of four tiers namely Classic (less than 10 orders in a month), Silver (minimum of 10 orders in a month), Gold (minimum of 25 orders in a month), and Platinum (minimum of 55 orders in a month). Shoppers can unlock higher tiers and enjoy bigger rewards by completing a certain number of orders within a month.


Martin Yu, director at Shopee Philippines, said the program will give users more ways to save and have fun with the platform and aims to help users unlock more value with Shopee. 

“We are excited to bring more joy and reward Shopee users better with Shopee Loyalty. Shopee has seen online shopping grow in importance for Filipinos in the past year, as more people turn to Shopee for their needs, from groceries to entertainment,’’ said Yu. 

Shopee has been ramping up lately its programs and initiatives, including training programs for Filipino e-commerce talents, and programs targeted at helping brands achieve greater brand reach.

Manila, Philippines – E-commerce platform Shopee in the Philippines is offering in-depth training and apprentice programs to Filipino e-commerce leaders to help them mold their technology skills essential to the growth of their e-commerce business. 

With the e-commerce landscape expected to reach US$12B in value by 2025, businesses are constantly looking to hire and retain talents to ensure their product offerings and solutions can meet the needs of the consumers. 

Shopee is currently offering three initiatives namely Shopee Apprentice Program, Global Leaders Program, and the Shopee Code League.

The Global Leaders Program, launched in 2018, is a 2-year graduate program consisting of four 6-month local and overseas rotations. Participants will help drive Shopee’s campaigns and new initiatives by working with local and overseas teams. Throughout the program, they are to receive mentorship from Shopee leaders and a structured learning and development program. 

Meanwhile, the Shopee Apprentice Program is designed to mold high-performing e-commerce talents through high-impact projects, specialized learning & development training, and mentorships by Shopee leaders, to make them ready to make a difference in the e-commerce and tech industry. 

Lastly, the Shopee Code League is an online coding competition that offers training workshops to students and professionals across the region. Shopee’s tech teams specially designed the challenges, ranging from data analytics to data science, where participants are challenged to analyze data sets, draw insightful conclusions, and solve the problems in a specified amount of time. The competition is open to pre-tertiary, undergraduates, post-graduates, and professionals from all fields keen to show off their coding skills. 

“As an e-commerce industry leader, it is not just a responsibility, but a privilege to support the next generation of Filipino talents. Shopee believes in the potential of every Filipino aspiring to work in e-commerce, and we want to strengthen their skills to help drive economic growth,” said Martin Yu, director at Shopee Philippines. 

He added, “We don’t stop with these programs; the learning culture that each Shopee employee enjoys is a big part of how we mold our leaders. We are excited to have even more young talents benefit from these programs and initiatives.”

Interested trainees for the aforementioned programs can be accessed directly at Shopee’s dedicated career website, and its Shopee Careers pages on Facebook.

Manila, Philippines – Shopee continues to be steadfast in its mission to bring more MSMEs online by offering new educational and enhancement tools and services in aiding MSMEs’ business activities to be more seamless and effective.

The newest announcement from Shopee is in response to the growing number of online merchants in their platform as physical stores close down during the pandemic. Shopee will initially show support for MSMEs by developing the Shopee Seller Education Hub, maintaining a robust digital infrastructure, and reinforcing partnerships with various organizations. 

Shopee’s tools announcement are the company’s commitment to expand its digital network to help retailers future-proof their businesses, embrace digitalization, and establish a successful online presence.

“The global situation has accelerated digital transformation, as more brands and MSMEs explore the opportunities of e-commerce to reach a wider audience. As the marketing landscape changes at a rapid pace, Shopee will continue to offer improved in-app features and initiatives to cater to the growing demand for e-commerce here in the Philippines,” said Martin Yu, director at Shopee Philippines.

The Shopee Seller Education Hub functions in the way that it hosts modules on how to cultivate an online presence and boost sales. Such ‘masterclasses’ include sharing how-tos on running effective campaigns and growing the business, proper guidelines on handling return and refund requests, managing listing assets, boosting sales using available marketing tools, and creating awareness of the target market through activity and business insights.

Furthermore, Shopee helps sellers maximize their online presence by offering their in-app features such as Shopee Live, which helps them engage more with customers through polls and games, and Shopee’s in-app digital wallet ShopeePay that allows sellers to withdraw their earnings conveniently.

“Shopee wants to make e-commerce accessible for everyone. Our goal is to evolve quickly to cater to our customers’ and sellers’ needs. Shopee continuously provides different initiatives that enable our retailers to go digital easily and quickly. It is a commitment that we take seriously, and we will continue to connect people and businesses, support MSMEs’ transition to a digital economy, and power the next wave of growth in the industry,” Yu added.

Shopee also revealed that it is strengthening its partnerships locally, teaming up with regional and provincial offices of the country’s Department of Trade and Industry (DTI), as well as with online sellers through various regions and provinces of the country, and with organizations such as the United States Agency for International Development (USAID), to which they provided more than 500 women entrepreneurs with integrated digital marketing training.

Manila, Philippines – The 11.11 Christmas sale of e-commerce platform Shopee is undoubtedly around the corner, and the Philippine leg of the brand has bolstered its marketing efforts to build on its momentum, giving shoppers in the region a chance to win ₱1M.

Called “Shopee Milyonaryo,” with the word milyonaryo meaning millionaire, the raffle draw has started 25 October, with succeeding draws up until 11 November. In order to join, Shopee users need to claim their code within the mobile app for a chance to participate in a televised game to win the cash prize.

The claiming is not perpetually opened and is only activated from 6:30pm each day until 4pm the next day. With this, Shopee has created a “remind me” feature to help users remember to participate. 

Ever since its 8.8 sale event in August, Shopee PH has partnered with popular afternoon variety show Wowowin, implementing different branded activities to engage its Filipino shoppers. The daily winner of the milyonaryo raffle is similarly announced on the show every 5:55pm, where the chosen user, through a phone call, plays a game where he or she is asked to choose from a number of boxes, with one of them containing the one million peso cash prize. 

What Shopee’s main placement has been on the show is a simple phone call engagement where host Willie Revillame chooses from a list of submitted contact info from its Facebook page, and calls the person for him or her to simply say “Salamat Shopee” or “Thank you Shopee,” in exchange for a ₱20K cash prize.

Just recently, the e-commerce platform has also revealed one of its newest endorsers ahead of 11.11, the country’s Queen of All Media Kris Aquino. An ad of Aquino and her digital banners have already been rolled out across channels.