Singapore – Beauty & Lifestyle online platform Clozette has undergone a major rebranding to now be called TheBeauLife (thebeaulife.co) – complete with a new website look.
Digital marketing company Clozette Group which owns the platform said that the rebrand is with the aim to address the needs and interests pursued by today’s ever-evolving consumers. It said that the website revamp forms part of its company-wide initiative to expand its digital marketing services and “to evolve and grow with its readership and target audiences.”
The Singapore-headquartered Clozette Group which was established in 2010 has built Clozette as a content destination for beauty and lifestyle. The company said the new TheBeauLife has been designed with today’s consumers in mind. More than an information platform, TheBeauLife aims to be a community of life-loving individuals whose mission is to inspire, uplift, and set readers up for “a beautiful life on their own terms.”
“As consumers seek alternative ways to decompress in this transformed world, we are excited about our new areas of focus to address the shifts in consumer preferences and trends,” said Becks Ko, editor of TheBeauLife and head of content for Clozette Group.
“In addition to beauty, we are expanding our content expertise to other topics close to the hearts of our readers, from mental health empowerment to sustainability. Our core values and content pillars remain intact but refined – to speak of the current, to the current,” added Ko.
Meanwhile, Roger Yuen, CEO of Clozette Group, commented, “As we cross our first decade, the company has evolved into a full-service digital marketing company anchored on content that performs. Our in-house production capabilities and an array of digital assets, along with our network of more than 10,000 creators and influencers with over 2.5 billion combined followers, are designed to help brands create, deliver, and optimize campaigns across multiple channels, engaging consumers at every stage of their journey to deliver results.”