Australia – Global communications agency Havas Media has launched an e-commerce offering called Havas Market, which is focused on creating effective, digital shopping experiences that generate incremental revenue for clients. Said offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.
Havas Market’s capabilities have been fully integrated into the broader Havas Media business, ensuring e-commerce is seamlessly connected to a single communication approach and enhancing Havas’ ability to work with clients across the full customer journey.
Virginia Hyland, CEO at Havas Media Group says, “We know that up to a third of advertising dollars are wasted because of the poor consumer experience at the point of purchase online. Our dedicated ecommerce team has developed a unique approach shaped by combining best-practice customer experience and behavioural economics to remove purchase barriers and increase conversions.”
She added, “Our approach means that we are utilising proprietary tools and capabilities that have been integrated agency-wide to enable marketers to navigate, identify, and leverage new and emerging opportunities across the entire commerce space.”
The launch of Havas Market is a new development for Havas Australia and comes at a critical time as brands are rapidly shifting their focus to online sales.
Managing Partner Dan Johns, who is leading Havas Media Group’s digital performance, data and technology teams, commented, “Central to the proposition is Havas Market Forecast. The tool uses a robust methodology to identify the incremental revenue opportunity across client websites and relevant marketplaces. The accuracy of Havas Market Forecast opens new performance-based engagement models that align Havas Market directly with client revenue growth.”
Through the new offering, Adam Steward now has the designation of head of performance and e-commerce. Speaking on his expanded role, he said, “As an agency, we are obsessed with delivering the best media experience, and now that extends to shopping, which we believe should be more seamless for customers. The launch of Havas Market allows us to help brands navigate the challenges a post covid world throws their way, as customers demand a more interconnected and personalised experience, both online and in-store. We deliver this by being a trusted business partner, providing integrated solutions and proven business outcomes.”
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