Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Main Feature Technology Platforms Southeast Asia
No posts found

SHAREit reveals its success on app engagement functionalities

by MARKETECH APAC

-

May 16, 2020

Jakarta, Indonesia — Marketing plays a major role in helping brands in identifying, anticipating and satisfying customer needs while also building a deeper connection with them. Marketing has been an ever-evolving field. As the costs for innovation increase, the costs associated with not keeping up are higher yet.

This discussion is probably relevant now more than ever. The ongoing pandemic is shaping the structure of a new way of life. Now, how do brands evolve to stay connected to the consumers? The past few months have witnessed numerous changes in the behavior of consumers and their general way of life. Social Distancing is here to stay. So, it is clear that the effects of COVID-19 would last way beyond these few months. Content consumption has increased significantly, and this has induced brands to reconsider their marketing plans to align with this change.

The Holy Month of Ramadan

One of the major examples of the changes and impacts caused by the outbreak of COVID-19 is during the month of Ramadan in Islamic countries. It’s the month in which Muslims across the world socialize with others. They fast, pray, and reflect their acts to the community and themselves. This is why most of us call it “The holy month of Ramadan’. Usually, promotion and sales have been at its peak during the month of Ramadan. But with the pandemic, sales have plunged due to the decrease in social income and economic welfare.

The scenario narrated above provides a grim, yet hopeful picture. It is safe to say that the growth of digital marketing is inevitable. Brands are looking for newer avenues to engage with consumers and content sharing platforms. This includes SHAREit as one of the perfect alternatives.

SHAREit as a Digital Marketing Platform

The rise of SHAREit can be attributed to its diverse user base. It has over 1.8 billion users speaking 45 languages in about 200 countries. 

Especially during the pandemic, there have been big increases in digital activity. This leads to brands spending significant parts of their budgets on online advertising. This is in order to reach out to users who are under strict lockdowns. An increase in the amount of time spent playing games and watching videos has also been observed. 

A vital consideration for brands is to design appropriate messaging for their target audiences. This depends in a major way, on the content consumption patterns of the target audience. Usually, consumers are interested in consuming light-hearted short format content. Brand communication then is more efficient if it is designed in the same manner. Consumption insights hence play a major role in communicating the right message.

Related Tags Technology Apps SHAREit
Share this article

Related Articles

View All
Main Feature Marketing Featured Southeast Asia
YouTrip launches collaboration with Singapore creative community
May 16, 2020
By Joven Barcenas
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin