MarketingSoutheast Asia

SG-based Dyson pledges ₱11b investment in PH by 2024

Teddy Cambosa - September 18, 2023

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Manila, Philippines – Multinational technology company Dyson has announced that its pledging ₱11b investment to the Philippines by 2024. This comes after several Dyson officials met with Philippine government officials, led by President Ferdinand R. Marcos Jr.

The president has expressed his delight following Dyson’s investment commitment, stating that the company has made the right decision in choosing the country for their investments.

Meanwhile, Roland Krueger, chief executive officer at Dyson, commented, “Three, four months ago, we made a decision that we want to further our investment to the Philippines with expanding our presence there and today we only have a factory producing our own electrical motors.”

He added, “So we have announced a significant investment equivalent of PhP11-billion into the new factory, the new R&D center, and we want to expand also in terms of staff, software, and others that we require over the next two years.”

Dyson also emphasised that their investment would generate around 1,250 employees and would move more contract manufacturing into the Philippines by the middle of 2022, or the second or third quarter of the year.

It is worth noting that Dyson previously announced the intended launch of its Philippines Technology Centre, amounting to ₱11b in investment, and will be located in City of Sto. Tomas, Batangas; scheduled to be operational by the first half of 2024.

With this, Dyson R&D (research and development) teams in the Philippines will be focused on software, AI, robotics, fluid dynamics and hardware electronics, according to the company.