MarketingSoutheast Asia

SHEIN pledges S$8.67m to bolster social responsibility commitment in SG

Teddy Cambosa - September 18, 2023

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Singapore – Global integrated fashion and beauty online marketplace SHEIN has announced a total commitment of $8.67m for the intended purpose of empowering communities and advancing opportunities for education in Singapore and beyond.

Through the commitment, SHEIN has signed four memoranda of understanding (MOUs) were signed with the University of the Arts Singapore (UAS), the Singapore University of Technology and Design (SUTD), SG Her Empowerment (SHE), and Access Singapore.

Around S$5m of that funding will go to UAS, where income from the endowment will be disbursed in the form of bursaries to help defray a portion of the tuition fees and living expenses of UAS students from lower-income households. Moreover, SHEIN is open to opportunities such as job attachments, mentorships and employment opportunities after graduation to these bursary recipients.

Meanwhile, S$2m of the funding will go towards Temasek Trust’s Philanthropy Asia Alliance (PAA) initiative, which will fund projects related to PAA’s focus areas of holistic & inclusive education, and climate & nature.

In addition, S$1m of the funding will go to SUTD in support of its 42SG programme. The donation will be used to support the set-up and running of the programme, which supports digital upskilling for lifelong learners.

Lastly, the S$400k and S$275k will go towards Access Singapore and SG Her Empowerment respectively.

Leonard Lin, head of public affairs and general manager of Singapore at SHEIN, said, “SHEIN is deeply commited to empowering communities we reach. Through our investment in these organisations, we hope to contribute to the growth and prosperity of Singapore and beyond, thereby fostering a more inclusive global society.”

He added, “Aligned with our motto of making the beauty of fashion accessible to all, we hope that the donation strengthens the accessibility of opportunities to our beneficiaries.”