Stockholm, Sweden – Adaptive streaming technology company SeenThis has partnered with On Device, a leading brand lift measurement firm, to provide advertisers with independent, validated insights into how technology drives brand performance.
Through this collaboration, SeenThis will offer brand lift studies that track real-world outcomes such as awareness, consideration, and purchase intent, powered by On Device’s trusted measurement platform.
The partnership enables advertisers to quantify the incremental value of SeenThis’ adaptive streaming technology in driving attention and performance across the open web.
“This partnership with On Device allows us to demonstrate the real impact of SeenThis technology on brand performance,” said Jesper Benon, CEO of SeenThis.
“While budgets shrink and expectations grow, we help brands get more from less. By collaborating with On Device, we’re adding an extra layer of accountability and insight to every campaign,” Benon added.
Sarah Robson, global head of advertising effectiveness at On Device, explained, “We’re thrilled to partner with SeenThis to deliver deeper brand lift insights for their clients. Our collaboration brings together SeenThis’ high-performance creative technology with our expertise in passive brand lift measurement, helping advertisers understand not just what works, but why.”
The partnership gives marketers access to third-party validation of SeenThis’ campaign performance, revealing measurable uplift across key brand metrics such as awareness, familiarity, creative response, and engagement.
It marks another stride for SeenThis as it continues to redefine digital media effectiveness through high-speed, climate-conscious streaming technology.
