Tag: SeenThis

Japan – Adaptive streaming technology company SeenThis has made its debut in Japan with the launch of its first office in Tokyo, bringing more sustainable video advertising solutions to the market and promising enhanced campaign performance for advertisers.

The opening of SeenThis’ Japan office marks a significant milestone in its expanding presence across Asia, building on the success of several previous campaigns in the Japanese market.

With SeenThis’ adaptive streaming technology now available in Japan, it is set to empower advertisers in the region to run more impactful video-based campaigns. Traditionally, display advertising in Japan has been dominated by static, image-based banner ads. SeenThis’ entry introduces an alternative, offering a more dynamic and innovative video solution for the market.

Setsuko Iijima will head the Tokyo office, bringing a wealth of experience to the role. Most recently, she served as the head of mid-market sales at Outbrain.

Commenting on the launch, Setsuko said, “There’s a big opportunity for advertisers in Japan to up their game with SeenThis at the heart of it. We’re already having some great conversations and look forward to working with some of the country’s major advertisers.”

Meanwhile, Jesper Benon, CEO of SeenThis, shared, “After the opening of our offices in Singapore and Hong Kong, the opening of our Tokyo office is another sign of our commitment to helping advertisers run high-impact, more sustainable campaigns in the APAC region. Setsuko and her team are keen to help advertisers in Japan move beyond static image-based content to more immersive and engaging video campaigns.”

New York, USA – Following their partnership launch last year, GroupM, WPP’s media investment group, has fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool, resulting in carbon emission reductions equivalent to charging over 15 million smartphones.

Through their collaboration, GroupM and its agencies have utilised SeenThis’ expertise and proprietary technology to manage and minimise carbon emissions while enhancing the performance of display advertising campaigns.

SeenThis’ technology minimises data waste by transferring data only for visible creative assets, which enhances user engagement and reduces the number of impressions needed to achieve campaign goals. This approach also lowers CO2e emissions, as it reduces the energy required across the internet supply chain.

Last year, the global partnership reduced over 230 tonnes of CO2e emissions, equivalent to charging more than 15 million smartphones. According to GroupM, approximately 260 of its advertisers across 28 markets have benefited from this technology, simultaneously enhancing the performance of their digital ads.

With SeenThis technology fully integrated into GroupM’s carbon calculator, advertisers can now evaluate optimisation impacts during pre-campaign planning. This integration highlights GroupM’s ability to scale successful trials into repeatable processes. 

Furthermore, as industry interest grows and standardised metrics become more crucial, GroupM’s focus is on embedding this technology into ongoing campaigns to enhance business outcomes and reduce carbon intensity.

Commenting on the partnership, Kieley Taylor, global head of partnerships at GroupM, said, “In 2023, we set out in partnership with SeenThis to minimise emissions using data from our partners. One year on, we are achieving what we said we would do, building on our global framework for media decarbonization. The success of this partnership marks an important step in our commitment to decarbonise our media supply chain, and the more advertisers opt into SeenThis, the more they can drive positive results across both emissions and performance.” 

Thomas Bowens, global agency director at SeenThis, also said, “Our partnership is one of the first examples of a vendor providing an immediate turn-key solution to enable GroupM to deliver CO2e reductions while enhancing the user experience. We’re thrilled that GroupM is focused on the combination of minimising emissions while maximising performance and is embracing the use of SeenThis data to share this insight with their advertisers to encourage lower carbon cost of business outcomes.”

London, United Kingdom – IPG Mediabrands, Interpublic Group’s media and marketing solutions subsidiary, global adtech firm PubMatic, and SeenThis, an adaptive streaming firm, have signed a landmark deal to establish the Climate Action platform (CAM), the industry’s first green advertising platform.

CAM takes advantage of adaptive streaming technologies from SeenThis, PubMatic’s flagship inventory, as well as the technological competence of IPG Mediabrands’ performance agency, KINESSO.

Since 2021, IPG Mediabrands and SeenThis have worked together to achieve better campaign performance, creative outputs, and the possibility of transferring less data when compared to traditional advertising technology, which would minimise carbon emissions. Beginning in Q2 2024, all clients of IPG Mediabrands will have access to the new service. By lowering carbon emissions and utilising the advantages of collaborating with Orion opted-in partners, CAM seeks to advance sustainability.

With the least amount of data waste, SeenThis’ adaptive streaming technology loads creatives promptly in the best quality. The digital carbon footprint of a brand is decreased because data is only transported for the purpose of seeing creative assets. With the new arrangement, all campaigns may make use of SeenThis’s adaptive streaming, which offers a better performance and viewing experience while consuming a lot less bandwidth than traditional advertising technologies. 

Using PubMatic’s premium supply, SeenThis’ video-in-display systems provide reduced data waste and cost-efficiency. SeenThis’ adaptive streaming technology cuts load times, removes file-size constraints, and avoids wasteful data transfer, lowering CO2 emissions while providing performance benefits. Clients of IPG Mediabrands can integrate CAM into their go-to-market investment strategy at no additional expense.

Speaking about the agreement, Martin Bryan, global chief sustainability officer at IPG Mediabrands, said, “Our advertisers strive to deliver campaigns of the highest quality and meet performance goals while simultaneously integrating strategies to minimise carbon emissions. With our Climate Action Marketplace, we can deliver on all fronts. By leveraging SeenThis adaptive streaming technology as a default across our media delivery, we can make an enormous positive impact for our clients and reduce data transfer – thus carbon emissions – in the process.”

Meanwhile, Kyle Dozeman, CRO at PubMatic, stated, “Our partnership with IPG Mediabrands and SeenThis provides brands with a solution that delivers incredible advertising experiences on premium content while also reducing their carbon footprint. It’s exciting to collaborate with other companies that are creating solutions that deliver both performance and sustainability at a global scale as we seek to build a better, more responsible supply chain for digital advertising.” 

Lastly, Susan Kravitz, head of commercial partnerships at SeenThis, said, “IPG Mediabrands is taking a bold step forward to create immediate improvements for their own business and for their clients. With SeenThis’ proprietary adaptive streaming technology, IPG Mediabrands is embracing the next generation of digital advertising with better performance, beautiful viewer experiences and reduced carbon emissions.” 

Singapore – SeenThis, an adaptive streaming technology firm, today announced the appointment of Michael Krawczyk as commercial director for Australia and New Zealand. The company also announced the addition of four new employees to its APAC team, which include Wen Jing Toh as sales manager for Southeast Asia, Ain Zulkifni as sales manager, PingYew Tan as technical producer, and HuiJie Ong as technical producer.

Krawcyzk’s new position at SeenThis will involve him heading the company’s commercial expansion, forging new connections with agencies and brands, and delivering long-term growth results for those collaborators. 

With over 17 years of experience in media agency and publisher roles throughout the media agency and publishing industry, Krawczyk is an experienced digital leader. Digital client growth, technical operations, media trading and investment, team leadership, digital product creation, and digital media competence are among his areas of expertise. 

In his previous role, he headed News Corp’s national programs for digital client development and capability. He oversaw the company’s flagship digital upfronts, D_Coded, and the go-to-market sales program that followed. He also oversaw the national client sales team’s adoption and implementation of a digital sales capabilities program. Before that, he worked for more than ten years at MEC and held executive roles at WaveMaker, where he was national head of digital.

Speaking about the appointment, Adam Roberts, SeenThis ANZ general manager, expressed, “I’m excited to have Michael join the team here in Sydney. His experience, network and knowledge of the media landscape on both agency & publisher side is a huge asset to the business. He also shares the same passion as we do for our commitment to delivering our agency & publisher partners with a more sustainable, premium performance video solution in display.” 

Meanwhile, Krawczyk says, “SeenThis adaptive streaming technology is earning its place with every new client we onboard as the high-performance, low-emissions replacement for existing standard and rich display media. I’m thrilled to be leading the commercialisation and driving the adoption of this fantastic technology across the leading agency groups and their client partners in Australia & New Zealand. 

He added, “The instant-loading, high definition video, image and interactive rich media content that SeenThis streams to display ads is not only beautiful, impactful and more sustainable than old download technology. It represents the first real innovation in creative delivery of display ads since we swapped flash for HTML-5 in the early 2010’s.”

Furthermore, he stated, “We use streaming technology in nearly every other aspect of our digital lives. Digital TV is streamed, sport is streamed, music is streamed, gaming is streamed – it’s a leaner, more efficient tech, so it makes no sense that legacy download technology is still used in display ad delivery. When clients see the performance lifts they can achieve, throughout all stages of the purchase journey, coupled with the lighter carbon footprint, all via a simple switch of creative tech, it really becomes no brainer to adopt.” 

Meanwhile Toh, who brings adtech expertise with her, was most recently the advertiser solutions manager at PubMatic. She was employed at DataXu as an account associate before her position. Toh is a UCLA Economics BS graduate. 

Zulkifni was previously employed at Equativ, a clever ad-serving company, as demand partners manager. She was the client services manager at OneFootball, a football media company, before taking this job. 

Tan used to work for the omnichannel marketing company FirstCom Solutions, where he advised the internal design team on how to create powerful marketing collateral. Tan was also involved in creating the Singapore National Day Parade’s logo for 2023. 

In the past, Ong has had front-end development positions with Webteq, a website development business, and TDCX, a digital CX solutions company. 

Speaking about her appointment, Wen Jing Toh, said, “The moment I learnt about SeenThis’ technology, I knew I wanted to be a part of the team taking up this vital role in building a sustainable ad ecosystem. What sets us apart is that we are able to stream creatives – as opposed to them being downloaded – which significantly reduces data usage and thereby carbon emissions, while simultaneously improving campaign performance. I am excited to be part of this journey.”

Commenting about the appointments, Jesper Benon, SeenThis CEO & co-founder, said, “With 30% of internet energy consumption today being attributed to the transfer of data, brands and their agencies across APAC and beyond are realising that partnering with SeenThis gives them high-quality ad units and improves the overall user experience – all while reducing wastage in data that is either not consumed or adds no value to the user experience.” 

He added, “Expanding our APAC team means we are in a strong position to help these customers roll out the technology quickly and efficiently in their journey towards reducing data wastage and, ultimately, associated emissions.” 

Tom Jones-Barlow, general manager APAC at SeenThis, also commented, “We are excited to announce our new hires, which reflect the rapid growth we have seen in the region, and we look forward to more expansion in 2024. APAC particularly benefits from adopting streaming in our advertising campaigns – solving problems as diverse as limited creative assets, poor internet connections and tough performance expectations.” 

London, UK – Adaptive streaming technology platform SeenThis announced that Integral Ad Science (IAS) has completed a video certification to provide third-party-validated, actionable measurement for advertisers using SeenThis technology. 

Through this video certification process, SeenThis clients will have the option to add IAS within the platform to measure the video metrics of their campaign and its video creatives. 

IAS’ video certification ensures accurate measurements and helps warrant viewability while also combating invalid traffic (IVT) for advertisers. With this, advertisers can have confidence that their ads are being seen by real people, driving results and minimising fraud. 

SeenThis has developed proprietary adaptive streaming technology that enables emissions reduction by decreasing the amount of data wasted in serving an ad. Some ways this is done are by only streaming content when it is in view and by only displaying creative content that user conditions allow.

Csaba Szabo, managing director for EMEA at IAS, said, “It’s important that advertisers have full control over their digital media campaigns, with granular insights that provide better measurement. Together with partners such as SeenThis, we’re able to provide marketers added confidence with even greater levels of transparency and actionable data to deliver results for their campaigns.”

Also speaking on the partnership, Jesper Benon, CEO at SeenThis, shared, “We’re really happy to announce our partnership with IAS, which will be a major asset to brands using video at the heart of their campaigns. This video certification marks an important milestone in ensuring stronger accountability and transparency in the digital ecosystem.”

He added, “IAS is aligned with many of our goals, analysing the value of digital advertising placements while addressing issues around fraud, viewability, brand risk, and media quality. We are delighted to partner with its team as we continue our mission to enhance performance while aiding our clients’ efforts to increase transparency and reduce the negative impact of their digital advertising on the climate.”

London, United Kingdom – New Zealand-based growers’ cooperative Zespri Group, its media agency Mindshare, and adaptive streaming specialist SeenThis are pointing the way for advertisers seeking to balance greater sustainability and media performance, with the announcement of remarkable emissions savings from the recently concluded ‘Zespri SunGold’ campaign.

Streamed with SeenThis technology, the French ‘Zespri SunGold’ campaign – which consisted of a series of IAB formats utilizing high quality video and images in display ad spaces – used an average of 39% less data compared to delivering the same quality creative using conventional technology, which results in 12% lower carbon emissions associated with delivering the creative.

SeenThis proprietary adaptive streaming technology actively reduces the amount of data required to deliver content, eliminating ‘data waste’ – data transferred unnecessarily, not “consumed”.

Ads load instantly with the streaming being adapted to the users’ conditions and the assets optimised for the highest quality that can be perceived by the human eye. This is not only much more efficient from a media performance point of view, but is also a more sustainable way of delivering digital advertising.

Mohamed Akouh, senior display and programmatic strategist at Mindshare said, “Mindshare has worked hand in hand with SeenThis and Zespri to achieve better display performance while positioning itself at the forefront of innovation in sustainable advertising. We are very pleased with the results and the potential of SeenThis technology, which enables us to actively minimize the carbon footprint of campaigns while improving media performance.”

Meanwhile, Mélanie Lacomme, marketing manager France for Zespri, commented, “This partnership is part of Zespri’s approach to better understand the carbon impact of its media campaigns, and to reduce it,” says. “We began this process in 2021 by measuring the carbon impact of our campaigns with GroupM, choosing advertising agencies based on their performance but also their commitment to carbon reduction initiatives. Every year, we try to go one step further, aiming now also at reduction and not only compensation.”

Singapore – IT service and consulting firm SeenThis has announced a global partnership with GroupM, WPP’s media investment group, with the goal of reducing and avoiding unnecessary carbon emissions from digital advertising.

The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

Initially, GroupM’s agencies will use the SeenThis emissions dashboard to measure data transfer and create deeper understanding of campaign emissions; ultimately, the data will be integrated directly into GroupM’s tools to enable the planning of display campaigns.

GroupM and SeenThis will also align methodologies on the carbon cost of data transfer, incorporating these into GroupM’s own carbon calculator for use in planning and post-campaign analysis. This will enable GroupM’s agencies to refine and provide more detailed supply-chain decisioning for data transfer within digital channels.

Ed Fanning, global head of partnerships, advertising and retail technology at Group M, commented, “As the world’s leading media investment company, the team at GroupM is on a mission to develop tools and technologies which ensure that carbon emissions are considered a part of the media planning process. This partnership builds on the global framework for media decarbonization we announced in 2022 and is an important step in our commitment to decarbonize our media supply chain.”

Jesper Benon, CEO at SeenThis, also said, “We are excited to extend the benefits of  the SeenThis solution to new and existing GroupM clients, as our proprietary streaming addresses the trade-off that otherwise exists between performance and sustainability in the digital ecosystem. GroupM agencies are able to increase performance while minimizing carbon emissions, and at the same time helping drive attention and unlock creative capabilities. We deliver lightning-fast ad-loading that attains higher attention from users, which translates into fewer wasted impressions and a more efficient use of resources.”

Meanwhile, Thomas Houge, CCO at SeenThis, adds, “We are honored to partner with GroupM globally as it further enhances its commitment to minimizing the carbon impact of digital media campaigns. Knowing that WPP´s clients need to drive towards a more sustainable business through their marketing, we are thrilled to offer our technology to drive sustainability and sustainable business results all in one.”

Sydney, Australia – Adaptive streaming tech platform SeenThis and demand-side platform (DSP) Adform have announced a partnership as they continue to strive to minimise carbon emissions from the digital supply chain while improving and modernizing the online ecosystem.

The partnership will help to drive further carbon emissions savings capabilities in the market, with SeenThis’ adaptive streaming technology reducing data transfer on ad campaigns when compared to conventional technology – helping brands and agencies not only to reduce the environmental cost of their digital campaigns but also making their ads load faster and ensuring higher performance. 

In addition, Adform and SeenThis collaborate with Scope3 in their joint mission to help to devise best-in-industry approaches to enabling the reduction and measurement of carbon emissions when delivering display advertising. 

Now working in partnership, SeenThis and Adform will offer high-quality user experience and improved outcomes for more brands while achieving a measurably lower data footprint in campaigns when compared to conventional delivery methods.

Steve Alpe, partnerships director for ANZ at SeenThis, said, “Adform has already shown itself to be a pioneer in sustainability and will now aim even higher by leveraging our technology, which streams ads in bite-sized pieces, only when in-view – thereby significantly reducing data wastage and associated carbon emissions, when compared to conventional download technology.” 

He added, “Increasingly, brands are seeking to reduce negative impact on the environment through their media partners and choices. Fortunately, through the use of our groundbreaking technology, we are able to drive performance efficiencies and minimize emissions.”

Meanwhile, Naveen Angaru, head of customer success for APAC at Adform, commented, “We are producing great synergies as we continue on our shared mission of creating a more environmentally friendly marketplace. Increasingly, clients are choosing more sustainable publishers through the Adform DSP and, with SeenThis technology, we can help to drive less wasteful advertising.”

Sydney, Australia – Azerion, a digital entertainment and media platform, has teamed up with SeenThis, a company specializing in adaptive streaming, to transform the way campaigns are delivered in Australia and New Zealand while reducing emissions significantly.

With its fusion of creativity and technology, Azerion ANZ provides clients with a wide range of solutions, including high-impact rich media, in-game advertising, and tailored performance plans. 

Elizabeth Grant, operations and partnerships director at Azerion, explains, “In this climate, it is more important than ever for advertisers to work with trusted partners and to deliver competitive outcomes, maximizing revenue through effective use of media and technology. Through this partnership and SeenThis’ innovative and ground-breaking technology, we are thrilled to put sustainability at the forefront of digital campaigns.” 

Grant added, “Adaptive streaming lends itself perfectly to our multi-channel product suite and we look forward to delivering streamlined campaigns across a number of channels and formats while driving performance for a range of climate-conscious brands and agencies.”

For advertisers who place a high priority on environmental sustainability, the alliance offers the optimal answer, according to both companies.

Meanwhile, Steve Alpe, partnerships director for ANZ at SeenThis, commented, “We are delighted to partner with Azerion to drive more sustainable advertising at scale in these important markets. Our unique technology, with its data-efficiency capabilities, enables the reduction of our clients’ data transfer from creative delivery – which would reduce the energy consumption of the internet and, in turn, drive lower carbon emissions. 

He added, Beyond this, while minimising unnecessary data in digital advertising, we also deliver an enhanced user experience and performance gains – with instant load times and high quality creatives.”

London, United Kingdom – Global adtech PubMatic has signed a deal with Sweden-based adaptive streaming specialist SeenThis to aid them in delivering digital advertising while keeping in mind minimising carbon emissions.

This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behaviour in favour of more sustainable media, without compromising on advertising performance.  

Moreover, the partnership between PubMatic and SeenThis provides advertisers and agencies with a way to run scaled, carbon-efficient video campaigns across the breadth of the premium supply on the PubMatic platform. Campaigns can be activated via a Deal ID, and buyers can access the full suite of curation tools available through PubMatic.

Jason Barnes, chief revenue officer for APAC at PubMatic, said, “SeenThis’ technology is incredibly efficient, delivering video experiences that are lightweight and fast. Combined with PubMatic’s expertise in supply path optimization, agencies and advertisers can now identify the most effective channels and partners from a commercial perspective and seamlessly execute programmatic deals across all channels, while ensuring carbon emissions are minimized. With more sustainable solutions, brands and agencies will be better equipped to meet the increasing consumer demand for environmentally conscious advertising campaigns.”

Meanwhile, Thomas Houge, chief commercial officer at SeenThis, commented, “We are very excited to be partnering with PubMatic on this initiative. We believe that all businesses, us included, are accountable for the emissions from their operations, and also have a responsibility to minimize the climate impact throughout their value chain and industry. By working together, we have a greater opportunity to make a meaningful contribution towards a more sustainable future for digital advertising.”

This partnership comes in line with PubMatic’s ongoing commitment to have its global data centres run on renewable energy.