Security intelligence firm LogRhythm unveils new brand identity

Singapore – Global security intelligence company LogRhythm has unveiled its new brand identity, which is designed to represent its commitment to helping security operations centres (SOCs) close workforce gaps, increase knowledge of new attacks and techniques, and navigate an ever-changing threat landscape with confidence. 

LogRhythm, which has a presence in Singapore, Australia, Hong Kong, and Malaysia within APAC, brings together the complete technology to improve security posture. It combines a comprehensive and flexible security operations platform, technology partnerships, and advisory services.

The new logo recognises LogRhythm’s value, which is not rooted in technology alone, but is both analogue and digital; a mix of people, expertise, and know-how that allows the company to best apply technology to customers’ most pressing security concerns and challenges. It also connotes being in rhythm with the company’s customers, colleagues, and partners. Moreover, the wave signals LogRhythm’s commitment to adapting to the ever-changing threat horizon to keep customers protected in the face of uncertainty.

Cindy Zhou, LogRhythm’s chief marketing officer, shared that LogRhythm gives customers the upper hand by proactively identifying threats and the technology to defend against them.

“The people who work at LogRhythm are cyber advisory and technology allies to our customers. This brand identity supports our new technology offerings coming in 2022 that align with the mission we have always had, to ensure our customers are ready to defend against today’s top threats,” said Zhou.

LogRhythm said that the rebrand is the first of many changes to come in 2022, including a fresh visual look, an upcoming cloud-native platform, and a new outlook that reflects the company’s vision and evolution.