Singapore – Samsung Electronics Singapore has tapped Publicis Chemistry Singapore as its new social media agency of record. The appointment, following a pitching process, is effective starting May 1, 2025.
With the appointment, Samsung Electronics is consolidating its social, media, and CRM operations in Singapore under Publicis Groupe Singapore. The consolidation aims to strengthen the technology company’s consumer connection and brand loyalty through the integrated marketing ecosystem.
Publicis Media and Digitas handle Samsung Electronics’ media and CRM business in Singapore, respectively.
As part of its mandate, Publicis Chemistry Singapore will spearhead Samsung’s content strategy, creative development, community management, and brand engagement across social media platforms.
The appointment comes as Samsung Electronics is focusing on fostering emotional resonance with its consumers for long-term value and loyalty.
Lynn Chong, head of marketing at Samsung Electronics Singapore, commented, “Social plays a vital role in how consumers experience our brand. With Publicis Chemistry, Digitas, and Publicis Media working together for the Singapore market, we look forward to a partnership that leverages greater integration to transform consumer touchpoints into engines of loyalty and growth.”
“We’re incredibly proud to deepen our partnership with Samsung. This assignment is a powerful validation of our integrated approach, and we’re energised to bringing bold ideas and connected creativity to life,” Lena Liew, managing partner at Publicis Chemistry Singapore, said.
