Seoul, South Korea – Samsung Electronics has rolled out “Why Samsung,” a global campaign that underscores the company’s four defining values in home appliances: Bespoke AI, SmartThings connectivity, security, and reliability.
The campaign, now live across over 50 countries via Samsung.com, YouTube and social media, puts a human touch to innovation by showing how intelligent design and technology work seamlessly at home.
A launch video spotlights Samsung’s AI-driven ecosystem—from refrigerators and ovens that communicate intuitively to an all-in-one washer-dryer that tailors each cycle, and a robot vacuum that adapts to user lifestyles.
“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances—innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, vice president and head of marketing group at Digital Appliances (DA) Business, Samsung Electronics.
Backed by Samsung Knox, the brand assures users of robust protection against digital threats while SmartThings acts as the connective engine of the AI home.
With a strong focus on longevity, Samsung enhances durability and customer experience through its Home Appliance Remote Management service, now available in more than 120 countries, and offers up to seven years of free One UI upgrades to keep devices current with the latest AI and security features.
“Moving forward, we will continue to deliver compelling messages to consumers worldwide about why they should choose Samsung appliances,” added Song.
