New Delhi, India — Inspired by Gen Z Indian consumers, Cheil India launched a new campaign for Samsung Galaxy F36 5G with the tagline “India! Go Hi-FAI,” celebrating the smartphone’s AI capabilities.
The campaign highlights the Galaxy F36 5G’s features, including a 50MP OIS Triple Camera and AI-driven tools like Circle to Search with Google and AI Select. The campaign focuses on the target audience’s desire to “upgrade” their everyday lives. According to the company, the device’s AI features can transform any “lo-fi” moment into a “Hi-FAI” one.
The campaign’s film personalises the experience by weaving “AI” into a catchy soundtrack, incorporating it into names and characters to create a relatable feel for young Indian audiences.
Kaushik Datta, senior executive creative director of Cheil India, said: “The idea for the film was simple: AI shouldn’t be a privilege, it should be in every pocket. With Galaxy F36 5G, whether you’re shooting portraits, searching in seconds, or making instant GIFs, AI becomes effortless, playful, and personal. That’s the fun of Hi-FAI, and that’s what the film celebrates.”
Samsung also recently unveiled Galaxy Flexival, a digital activation hub in Singapore that showcased how Galaxy devices enhance interactive content, influencer-led reviews, and livestream highlights.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)