Singapore — Samsung Electronics Singapore has launched Galaxy Flexival, a new digital hub designed to showcase how Galaxy devices can enhance everyday life through interactive content, influencer-led reviews, and livestream highlights.
The Galaxy Flexival site gives consumers the opportunity to explore Samsung’s latest innovations, including the Galaxy Z Fold7, Galaxy Z Flip7, and Galaxy Watch8, through quizzes, product demonstrations, and exclusive video content.
“Many consumers today are relying on both offline and online experiences to seek the best recommendations when it comes to their purchasing decisions,” said Lynn Chong, head of marketing at Samsung Electronics Singapore.
On the Galaxy Flexival site, users can:
- Take the Find Your Flex quiz to match their hidden talents with Galaxy devices.
- Watch the Unexpected Reviewers micro-series, produced by Samsung and Cheil Singapore, featuring creators Norbin Ngoh, Xixi Lim, and Raynold Tan.
- Tune into Unexpected Livestreams by TeamGalaxy influencers, offering product insights in unique settings.
- Unlock lifestyle tips and skills using the Galaxy Z Series and Galaxy Watch8.
“Galaxy Flexival brings another dimension to our product storytelling and complements the in-store experience, Flex @ Vivocity, as a physical space to engage consumers,” Chong said.
As part of this activation, Samsung has also partnered with Korean beauty brand JUNGSAEMMOOL for Unexpected Side, a campaign encouraging consumers to share stories about their “Seoulmates.” Winners will be treated to a makeover experience at JUNGSAEMMOOL’s flagship store, with moments captured on the Galaxy Z Fold7.
